Tag Archive: Communications

Want to reach a teenage stoner? Try outdoor PSAs

Here’s the second brilliant public service announcement communications that I’ve seen recently. If you missed the first post, here it is. Teen drug use is a problem everywhere, but how do you reach this tricky audience? If audience is even…
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Cheer Up Mitt! – How far is too far in topical advertising?

If you were downtown Seattle in the weeks immediately after this year’s election, you may have seen this billboard. Roku, online streaming television hardware, ticked all the boxes for great advertising: timely, topical, amusing, clever, relevant to the product/brand. I…
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Yes, your business can live without social media

If Coca-Cola had decided not to advertise on television in the 1940s, would we still be sipping an ice cold Coke today? Possibly, but it’s just as¬†likely to be a Pepsi or another type of soda. Like with the advent…
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