Tonight I was updating the about me page and decided not to list social media with the areas I have helped clients. I know when it’s all the buzz and especially in Seattle. It’s not that I can’t use Twitter, YouTube, Facebook or any of the other plethora of social media sites on the scene.
It’s that using social media won’t get you sales. It won’t increase brand awareness. It won’t influence behavior.
Solid marketing and communications plans will. That’s where you’ll set goals to increase sales by X% or to generate 51% of the vote. Social media tools will help you execute the tactics – that’s all.
So I won’t describe myself as a social media person. I am a marketing communications person who can use social media.
Do you think I’m being too much of a purist? Let’s discuss it.
If Coca-Cola had decided not to advertise on television in the 1940s, would we still be sipping an ice cold Coke today? Possibly, but it’s more likely Pepsi or another type of soda. Like with the advent of television (and each of the tools in the marketing communications tool kit), we take a risk in ignoring them.
In the context of social media, Gary Vaynerchuk describes it well in The Thank You Economy:
Right now, I’d say that social media is a bit like a kidney – you can survive with only one, but your chances to making it to old age are a lot better with two. Eventually, though, I think social media will be as important to a business as a strong heart beat.
The same as television, radio, newspapers and all our other tools before them.
Apologies for the late post. A little server issue took the site down on Thursday and Friday.
It’s often said that the staple of behavioral psychology, Maslow’s Hierarchy of Needs is irrelevant. In some ways I agree, however it’s a useful model for internal communications.
For those who don’t know the theory, Maslow claimed that people move through stages and can’t progress to a higher level before the needs of the lower levels are met. As in the pyramid model below, people start with the need for food and water, moving up to morality and problem solving.
How does this relate to internal communications? To understand, we need to place the hierarchy pyramid next to David Grossman’s The Eight Key Questions.
Every manager wants engaged employees who work for the good of the organization. They are the ones who ask the ‘we’ questions, not the ‘me’ ones.
Together the two models help show how to get your employees from ‘me’ to ‘we’.
Look again at the side by side images.
This time, with the lines, you can match the type of questions with where the employee fits in the hierarchy. Then it’s just a matter of targeting those needs to help your employees move to being ‘we’ people.
Have you ever felt that you’re doing everything right but still not getting anywhere?
Lately I have been in that situation. It was totally self-inflicted and affecting my productivity on everything. First I tried quitting coffee, but that didn’t work. So yesterday I took the extreme step of deferring my masters degree.
You may say I’m silly, but it was the right thing to do. This blog was being neglected, my thesis was suffering, I wasn’t doing as much for IABC/Seattle as was needed. Most of all, I wasn’t learning anything new.
I don’t see this as a failure; more of a spring cleaning of the mind. Clearing out the clutter that was holding me back, to build and grow. I vow to post weekly, sometimes twice, with book reviews and interesting tit bits from the world of marketing and communications.
For those who are curious, the coffee is staying away.
I’m sure every PR or comms person is teased for their quirks. I know I am. From this though, I now know I’m not alone. I felt like someone was making a site of my life when I read this list of signs of a PR student.
Read, giggle and share.