We all know the math. Pitch/approach/email/Tweet/post 100 leads to get ten sales – on a good day. But what happens if all 100 accept your offer?
I’ve just found out.
My products are expertise and time. Time is finite. Darn!
I’m taking as many projects as possible, and helping find others to help with those I can’t. Unfortunately, new posts here have been postponed. It should only be a week or two, but I refuse to entertain you with late night marketing ramblings just to fill space. (We’re ignoring precedent on Instagram from my last flight to Melbourne).
In the meanwhile, check out the great events I’m working on with the PSAMA, complete the new Google Analytics Digital Analytics Fundamentals course, or read a book from my growing list for content marketing.
Regular programming will be returning soon.
You have a content strategy and calendar. Blog and social media posts are created and curated and engagement stats are recorded. Your job is done, right?
No, not quite.
There are so many other content pieces that can be optimized to be on brand and engaging.
Today Yelp did a great job with their iPhone app update. They could have just written “bug fixes and features added”, but they chose to outline the benefits of the fixes and features, apologize for some features not being included earlier and giving credit to the developers who did the work. It was written in a fun voice. Even though it is verbose, I read it all.
Yelp has set the additional content marketing standard. How will you raise the bar?