Did you know that Google Analytics has re-vamped their training? It’s now brilliant.
In addition to the Google Analytics Individual Qualification and the partner courses, they’ve introduced Analytics Academy. It’s a series of video courses taking you through an in-depth understanding of Google Analytics and how to apply it to your business.
The first course is open and successfully completing the final quiz gives a certificate that looks like this:
Yes, I just passed the quiz. *happy dance*
What does this mean? Not much really. While I’ve been using Google Analytics for years, the Analytics Academy course materials did teach me a lot. The quizzes for each activity help to reinforce your learning and keep your concentration. This is versus the plethora of videos for the Individual Qualification that are focussed on getting you through the exam. Sure both have a strong focus on goal setting, but many marketers still need that.
I still have work to put in before sitting the Google Analytics Individual Qualification, but this has been great revision and I definitely recommend it to anyone starting with website analytics or wanting to solidify their knowledge. While the courses and support have set time periods, the videos and quizzes are enduring, you jump in anytime. If you complete the videos during a course period, don’t forget to screen grab your certificate. It disappears when the course closes. See, I said it doesn’t mean much. I still have a ways to go for certification, this was a help though.
We all know the math. Pitch/approach/email/Tweet/post 100 leads to get ten sales – on a good day. But what happens if all 100 accept your offer?
I’ve just found out.
My products are expertise and time. Time is finite. Darn!
I’m taking as many projects as possible, and helping find others to help with those I can’t. Unfortunately, new posts here have been postponed. It should only be a week or two, but I refuse to entertain you with late night marketing ramblings just to fill space. (We’re ignoring precedent on Instagram from my last flight to Melbourne).
In the meanwhile, check out the great events I’m working on with the PSAMA, complete the new Google Analytics Digital Analytics Fundamentals course, or read a book from my growing list for content marketing.
Regular programming will be returning soon.
I was part-way through writing instructions for how to find keywords on Google’s Webmaster tools. It was to be posted on Wednesday.
Then, this afternoon I found this great article by Search Engine Watch. Not only does it give you ten ways to find keywords, it explains Google’s decision to suppress ALL of them. I decided to just link to the article because it describes the situation and solutions better than I can.
A client call got in the way. Then a friend was in my neighborhood and invited me to happy hour.
By the time I got back to my computer there was a new announcement: Google has removed all keyword data from Google Webmaster Tools. I swore.
It may be a bug. Google’s not saying anything, but that means nothing.
So making a plan C out of a plan B, the Search Engine Watch article is still a great article. Just with an extra keyword source.
The ones to use are:
- Learn from Avinash Kaushik
- Look at Non-Google Keywords
- Analyze On-Site Searches
- Use Google AdWords
- Use Search Volume Tools
- Look at Historical Data
- Use Google Trends
For more detail on each of these, here’s another link to the Search Engine Watch article.
PS, anyone want a half-written, now potentially useless, post on how to find keywords using Google’s Webmaster Tools?