Tag Archive: google

Google Analytics Academy – Course Complete

Did you know that Google Analytics has re-vamped their training? It’s now brilliant. In addition to the Google Analytics Individual Qualification and the partner courses, they’ve introduced Analytics Academy. It’s a series of video courses taking you through an in-depth…
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How to find keywords now that Google won’t share

I was part-way through writing instructions for how to find keywords on Google’s Webmaster tools. It was to be posted on Wednesday. Then, this afternoon I found this great article by Search Engine Watch. Not only does it give you…
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Google KeyWord Finder – One of my favorite tools

Unless you play in the search engine marketing arena, you may not be aware of Google’s KeyWord Finder tool and the extent of its awesomeness. In SEM, it’s used for finding the low cost, high traffic keywords to target. It…
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There’s no easy answer to SEO and social media

I’m always surprised how many experienced marketers and communicators just don’t get search engine optimization (SEO) and social media. Last week I was asked how to get to the top of Google. My response to generate more optimized content didn’t…
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