Posts Tagged Guy Kawasaki

Book Review: The Art of Social Media

Posted by on Tuesday, 18 November, 2014

The-Art-of-Social-MediaPeople ask why I read social media books when it’s my life. It’s because 1. there’s always something to learn, and 2. when there’s so much going on, reminding me of some tactic or site is always appreciated. The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick is both of these.

This is Guy’s 12th book, and first collaboration with Peg. And I like the collaboration. Wait a sec, I’ve been writing so many positive reviews that it’s even sounding fake to me. I am actually more selective with which books I accept and have to admit I pounced on this via NetGalley before the Penguin rep offered it to me. I can see others will criticize The Art of Social Media and, to be honest, I can’t wait. This is not a book for beginners, and the authors don’t pull any punches. Guy’s snarky arrogance that we saw in The Macintosh Way is definitely back. People will take offense, but they probably buy Twitter followers anyway. Or maybe I’m just bias because I agree with all Guy and Peg’s tips in those sections.

What Do Guy and Peg Cover in The Art of Social Media?

They cover a lot of tips of optimizing your social media life. I say life because there are tips for your profiles, but also how you use them. There’s the recommendation to use an incognito window to test how followers will see your posts. also the reminder to remain positive and to only go three rounds in a dispute. I ended up making a to-do list for myself. They also look at optimizing your blog, so half of my list is for Tap Dancing Spiders. I have pages of notes, but if I include them all I’ll be sued for plagiarism. You’ll have to buy the book for more. It’s out of December 4.

Despite the arrogance, Guy and Peg fully acknowledge their resources, and most were people. Hat tips are throughout the book, but what do you expect from the man who built community for Apple? Even more contributor names are in the acknowledgments.

Who is The Art of Social Media For?

Not beginners, that’s for sure. While they do give some basics, it’s more optimizing than creating. They assume that you’re already active on social media.

Check it out December 4, and Guy, have another look at Hootsuite. Hootlet and Suggestions can decrease how many apps you use.

Book Review: The Macintosh Way – Guy Kawasaki

Posted by on Saturday, 18 February, 2012

The Macintosh WayIt seemed right that I finished reading The Macintosh Way on a bus home from work in a tech district, using my iPad. It explained why I found chapter 16 hilarious.

This is Guy Kawasaki’s first book, written soon after he left Apple and was on top of the world. It shows.

If you can look past the arrogant confidence in each chapter, you can find the story of how Apple built its loyal customer-base. Guy’s first-hand anecdotes of building relationships with suppliers and user groups are worth more than an MBA degree (which Guy would agree with). And best of all, Guy is giving this book away for free. If you want to buy a hard copy, Amazon has it available.

While the tips and stories are useful, his more recent books, will be easier read and have more depth. I still recommend reading The Macintosh Way for chapter 16. Guy gives dating advice – the t-shirt tech way. I have not laughed so much at a book for a long time. Check it out.

Book Review: Enchantment – Guy Kawasaki

Posted by on Saturday, 5 November, 2011

Enchantment by Guy Kawasaki

The problem with reading books a few months after they’ve been released is that it’s harder to have an original opinion.

Dan Zarrella of Hubspot said of Enchantment by Guy Kawasaki: “I loved the book and can’t recommend it highly enough. Especially to people like myself who find ourselves up to our necks everyday in the world of digital social interaction and technology. We all need to be reminded of how to connect with real people in meaningful ways.

Phil Simon’s review on explains “It’s also very broad but not very deep. I feel like this book could have been much better if it had gone deeper in fewer areas, rather than trying to cover employees, customers, and so many other areas.”

And on the Teens in Tech blog, Gregory Hosono decided “The book is truly a fast-read because it is very hard to put down. I would recommend Enchantment as a fabulous read for anyone who wants to be more persuasive.”

I agree with these three comments. Even the negative one. I also agree with the many reviews online saying that Guy draws heavily from other books on influence.

he does and that’s one of the things that makes Enchantment a must-read. Enchantment is the perfect book for anyone who needs to be convincing. Among the key points from leading authors, such as Jon Winokur, Darcy Rezac and Robert B Cialdini; examples from Guy’s own life, successful companies and researchers and everyday people are weaved.

These key points and examples turn into practical tips of How to dress, shake hands, treat colleagues and customers. Even how to present yourself online. In summary, Guy Kawasaki tells you what to do and why you should do it.

Even if you don’t consider yourself a businessperson (and I wonder how you ended up on my blog), read this and use the tips to enchant your partner or your kids. It’s worth it.