Posts Tagged How to

Book Review: The Power of Visual Storytelling

Posted by on Thursday, 3 April, 2014

The-Power-of-Visual-StorytellingWow, The Power of Visual Storytelling launched with a bang.

My Twitter feed during SXSW was filled with praise for Ekaterina Walter and Jessica Gioglio’s new book. In the book, there are endorsements from power names, including Gary Vaynerchuk, Guy Kawasaki, and Charlene Li.

With these high expectations, what’s The Power of Visual Storytelling about?

It’s 221 pages of stats, profiles, and recent case studies of social media campaigns. I especially loved Ekaterina’s personal experiences with @BenefitBeauty’s #BeautyBoost campaign.

The call-out boxes off each social media platform make the book a valuable resource, for now at least. We all know that social media is dynamic and it’s often hard to get a conclusive profile and how-to for each platform. I applaud the research that went into this.

Who is The Power of Visual Storytelling for?

This question was tricky at first because I overlooked the sub-title and was expecting a book on actually story telling and using visuals to tell narrative. You know, all the hero’s journey and overcoming adversary etc. This book comes after that. There’s a short chapter on the benefits of storytelling, but if you’re looking for more on storytelling, check out Nancy Duarte’s books.

For the next few months, The Power of Visual Storytelling is a brilliantly useful resource show how to tactically use images on social media. Just get in quick, before facebook makes a major change… again.

How to Live Tweet Events and Conferences

Posted by on Sunday, 28 July, 2013

Live Tweet EventsA new, but essential part of any event communications plan is Twitter. Not just in the lead-up, but during the event.

But how do you live tweet events?

It takes time and planning. These tips should help.

Before the event

  • Allocate team members

I recommend having at least one dedicated person per session. Two if it’s a panel discussion or important keynote. Panels are tricky because the conversation isn’t linear and it can be hard to work out who said what. Also, keeping attention on the speakers and the concurrent conversation is exhausting. Don’t under-estimate it and allocate the person multiple tasks. Believe me, I’ve tried.

  • Equipment

This is where people have differing opinions. I prefer using a laptop, but there are pros and cons for each option. A laptop allows me to jump between screens and applications easily. Its keyboard is also easiest to type fast on. However, if there’s no wifi, I can’t switch to mobile data.

Tablets and smart phones have the advantages of data and being compact. I’ll often use these when I’m tweeting as an audience member. They just aren’t as nimble and it’s more difficult to access any notes etc that you’ve pre-written. More on those below.

No matter which way you go, don’t forget to fully charge it AND bring any power cables with you.

  • Software

This is another area where you have a myriad of choices: HootSuite, Sprout, TweetDeck (for desktop), and more. I’ve found HootSuite and TweetDeck best for live tweeting for their layout. Multiple, customizable streams on one screen makes it easy to see what’s going on and plan your tweets. TweetDeck uses for links, so stats record into Sprout Social, which I use the rest of the time. It also have a new live update feature; it’s good to get the information quickly, but a bit dizzying.

  • Notes

Preparing notes before the event will make your day so much easier. In a word doc note down all the speaker names, bios, Twitter handles etc. If you can get their presentations, do it! You can pre-write tweets and include any links the speaker may reference during their presentation. It’ll save you time and make your tweets more shareable. Doing all this in Word means you can copy and paste quickly. Others will be tweeting too. To get the best result, you need to be first and accurate.

  • Data versus WiFi

WiFi is more reliable and faster, but not always accessible. Make sure you ask for passwords and test the connection beforehand.

  • Choose a hashtag

Decide on the hashtag before the event and publicize it. The hashtag should be unique and descriptive – don’t forget people outside the event will see it and may join in. Search the hashtag to ensure no-one else is using it.

During the Event

  • Introduction Tweets

Don’t forget to start off by introducing the event, announcing the hashtag and thanking any sponsors. Letting your followers know that you’ll be tweeting about the event will minimize their annoyance if they’re not attending.

  • Quotes and Sound Bites

Only tweet quotes that your followers will find interesting. This will maximize retweets and engagement. Attribute quotes, where possible, using the person’s Twitter handle. That’s where the notes come in. Think like a journalist when choosing quotes. If it would make a great headline, it’ll make a great tweet.

  • ReTweets

If an attendee tweets a quote that you missed, retweet it. You won’t catch everything, so they can fill the gaps. Also, they’ll get a kick from you giving them kudos.

  • Engagement

If you can, interact with the audience. There’s a lot going on, so ask questions during the speaker change overs or during meal breaks. Favorite takeaway tip and best speaker are good things to ask.

  • Panel Discussions

There is no amount of preparation to make this easy. Even having the questions beforehand won’t work. The conversation will be wibbly-wobbly, people will speak over each other, and you’ll be listening for the next sound bite while you’re tweeting the last so attribution is tricky. Mistakes will happen. Don’t stress about them at the time, and sent corrections and apologies immediately after the event or discussion.

Post Event

  • Closing Off

At the end of the event, tweet thank yous to speakers, attendees, participants and sponsors. Invite everyone to keep the conversation going via the hashtag.

  • Save the Tweets

Tweets have a short lifespan, so export them immediately. Your Twitter app should have an export function. An Excel file makes it easier to search and analyse them.

  • Statistics and Analysis

Your Twitter app may be able to do this, or you can manually analyse the tweets in Excel. If you’re using Excel, the sort and filter functions are brilliant. Pivot tables will be tricky because you’re only counting snippets within the tweets, not the entire cell.

Useful things to count are the number of total tweets, number of tweets by you, number of tweets by audience members, number of retweets, number of mentions, number of times the hashtag was used, number of likes, and the number of unique users participating. You could take it further and add number of clicks or sentiment, but all of this takes time and some analyses take more time than you get benefit.

  • Tactics Review and Lessons Learned

Think over what you did and how you would change it for next time. It could be to have a back-up person to cover breaks or to have a second person help during a panel discussion. Chat to your colleagues and trusted audiences members for their thoughts.

Would you add anything else? Please share in the comments.

Photo Credit: IABC/Seattle

How to Limit Who Sees Your Facebook Posts

Posted by on Saturday, 16 March, 2013

So for most people reading this, facebook is a tool for your work and personal life, so you know it fairly well.

This is for my friends who aren’t so facebook aware and are confused by the settings. Disclaimer: this is valid as of today, March 15, 2013. Layout changes may and will occur.

All screen grabs are from a Graph Search enabled profile, so yours may be a little different.

To limit who can see your posts, click the cog symbol in the top right of the page and select “Privacy Settings”.

The top option has “Who Can See Your Future Posts?”. Click edit in that row.

Facebook Security Post Settings

As in the above option, click Custom to choose an option. You have several choices:

  • Public > anyone can see it
  • Friends > Your friends can see the post
  • Friends Except Acquaintances > this one is only applicable if you’ve marked some friends as acquaintances to down-grade their importance to you. This is a good way to stop sharing posts with people you don’t really like, but it’s inappropriate to unfriend. Yeah, you can interpret that which ever way you wish.
  • Only Me > Yes, only you can see these. Great for apps and silly spammy stuff.
  • Custom > Selecting this option means you can share posts with friends etc, except individuals whom you select.

Below that is an option for lists. Most people don’t have lists, but if you do, it’s the same kind of filtering.

Next move to the third row in that section.

Facebook Security Past Post Settings

Selecting “Limit Past Posts” to apply your newly created settings to your previous posts.

And you’re done. There’s no need to even save.

For those waiting on the social profile and media law posts, sorry. The quick posts are coming out easier and I have a huge, last-minute project in the works. All will be revealed soon. I’m excited.