Tag Archive: Internal Communications

Segmenting or Discrimination?

A friend and I were collating a data list for an email send this evening. The following ensued: Internal Communications Manager: But if we don’t include them it’s discrimination! Marketer: No, it’s segmenting. It’s all a matter of perspective. And,…
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Is Maslow’s Hierarchy still relevant for internal communications?

It’s often said that the staple of behavioral psychology, Maslow’s Hierarchy of Needs is irrelevant. In some ways I agree, however it’s a useful model for internal communications. For those who don’t know the theory, Maslow claimed that people move…
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