Tag Archive: Klout

Book Review: Klout Matters

Klout Matters¬†(Gina Carr and Terry Brock) is as close as you can get to a book-sized advertisement for Klout, without it being written by Klout. If you’re wanting to know how to game your Klout score, then this is the…
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Direct mail isn’t dead. Ricola shows how it’s done.

For the last few years the focus has been on digital. It’s faster, cheaper and can be more innovative. Many called it the death of direct mail. Ricola shows it’s not dead. It’s just been neglected. A few weeks ago…
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