Tag Archive: Marketing Tools

My 2014 Marketing Wishlist

It’s that time of year again. Kids are writing Santa lists. Adults are reflecting on the past year and planning for the next. Here’s my 2014 marketing wishlist. 1. Integrated marketing comes back. We talk about bringing down silos but…
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Yes, your business can live without social media

If Coca-Cola had decided not to advertise on television in the 1940s, would we still be sipping an ice cold Coke today? Possibly, but it’s more likely Pepsi or another type of soda. Like with the advent of television (and…
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