Tag Archive: Marketing

Book Review: We Are All Weird

I like this time when things are slow enough to start demolishing my To Read tower. That’s why I’ve just read a book from 2011 – We Are All Weird by Seth Godin.

Like all of Seth’s work, it’s a quick, light read, while challenging the status quo. Any good marketer has already moved beyond mass advertising, and onto “weird”. Unfortunately, there aren’t that many good marketers.

Book Review: The Art of Social Media

People ask why I read social media books when it’s my life. It’s because 1. there’s always something to learn, and 2. when there’s so much going on, reminding me of some tactic or site is always appreciated. The Art…
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Share, Learn and Meet on facebook with TapDancingSpiders

Did you see it? In the top right menu? that new little facebook button. TapDancingSpiders is now on facebook. Woohoo! The facebook page has been a long time coming because I wanted to have a strong strategy behind it. There…
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Marketing Campaign Round-Up

When was the last time you saw a brilliant marketing campaign? How about a not-so-brilliant one? I’ve seen a few around Seattle that fit each category. First Aid Shot Therapy No one likes a migraine, or even a hangover. First Aid…
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