Social media is oft blamed for society’s degradation. People have little hesitation in broadcasting their lives to the world, with seemingly little thought of consequence. Last night’s Social Media Club session brought together some people who are very concerned with privacy give give their views to those who are creating the social media platforms.Moderator: Declan McCullagh, Senior Correspondent with CBS News WebsitePanelists:Michael Schechter, Senior Program Manager with BingSue deLaauw, Senior Director Corporate Brand Marketing with Blue ShieldTim Schigel, CEO and Co-founder of ShareThisTim Collins, Senior Vice President Experiential Marketing, Wells FargoRyan Singel, Blogger and Journalist with WIREDThe main take aways from the session are:
- Privacy expectations are relative to life stages. Youth see opportunities, older people see threats
- Trust is assumed, but easily lost
- Highly targeted advertising can be creepy – consumers opting to customize their tracking profile, correcting and adding more data
- Americans have a lower expectation of privacy than, say, Germany – could be from a strong freedom of speech culture
- People still want control – foursquare is a success because of this
- Companies are screening consumer volunteered public information. Personal details (including medical) are removed, even when offered. From Michael’s smile people have offered Bing LOTS of over-share.
- Social media creates transparency through recording our lives.
- Teens using false names online to avoid having “teen fun” catching up with them later
- No formal studies but residents of central states more likely to over-share financial then on either coast. Overlay with political preference maps and it tells a strong story
Video of the full discussion is here.