Today is the day Old Spice became the scent for men to have, thanks to a beautifully executed social media campaign.
Mashable have said it best here, but essentially the gorgeous man from the TV campaign launched in February this year has spent the day responding to fans’ Tweets. All responses have been posted on Old Spice’s YouTube channel and linked through to their facebook fan page too. Media coverage is now international and I suspect Old Spice would be a Twitter trending topic, even if it wasn’t sponsored.
This is a campaign to be talked about for years – and not just for that body.