If you were downtown Seattle in the weeks immediately after this year’s election, you may have seen this billboard.
Roku, online streaming television hardware, ticked all the boxes for great advertising: timely, topical, amusing, clever, relevant to the product/brand. I even heard people using the ad as a meme a block before reaching the sign.
But was it too topical? Chatting recently with a couple of community managers, whose facebook pages each have more than 1 million fans nationwide, I learned of a post without any direct political alliance being pulled because of fan backlash. Another mentioned refusing to post anything that could be possibly construed as political.
A quick Google search doesn’t show any backlash to Roku. However, all images are of this one billboard with mentions of the wider campaign. While Roku have said they printed both banners to cover any outcome, did they choose the sites accordingly?
Does anyone know?
With all the chatter about out-of-door advertising being intrusive, it’s great to see a company doing it well.
Head to Seattle’s waterfront this summer and check out the pedicabs. Ask.com has sponsored a fleet and the only livery are large stickers saying “Need a ride? Ask.com”. Brilliant.
Geekwire has more details of Ask.com’s campaign. They said the pedicabs gave fans free rides from select Mariners games. However, I took this photo on the waterfront after the last game. So, if you see one and want a ride, just ask.com, it may be free.
I love it when an advertisement can say so much without using words. These photos are from the iPad’s launch campaign. Even if I wasn’t an Apple fangirl I would know exactly how an iPad integrates with my life from these out-of-door pieces. Both photos were taken in Downtown San Francisco.
Has anyone else seen this? It’s on the side of a building in King St Melbourne. I saw it late Sunday when the sun was coming the other direction, so can’t be a trick of the light. Is it street art or a cryptic piece of advertising?If anyone knows, please let me in on the secret.
Image on Melbourne building
I just saw this new out of door campaign while walking home from the library. I like how Kia has ignored all the car range’s features and only attempting to eliminate the risk for new car buyers.It will work and will probably only cost them a car or two at the most.Congratulations to the Kia team for a campaign well done.