Tag Archive: PSA

Want to reach a teenage stoner? Try outdoor PSAs

Here’s the second brilliant public service announcement communications that I’ve seen recently. If you missed the first post, here it is. Teen drug use is a problem everywhere, but how do you reach this tricky audience? If audience is even…
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Proactive Direct Marketing from AARP

This is the first of a couple of amazing public service announcement campaigns I’ve seen recently. This was unaddressed mail, delivered via USPS. The kind of piece that I glance at and throw in the recycling. It’s a long time…
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