Tag Archive: Public Relations

Book Review: The Little Book of Big PR

You’ve gone freelance or launched a business, now what? The Little Book of Big PR by Jennefer Witter is what. This little, 130 page, book is filled with practical public relations tips that you can implement today and get results….
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Correcting Misinformation in the Media: How We Can Help the Refugees

Recently Kevin Rudd, the Australian Prime Minister, made an upsetting announcement. He declared that all refugees arriving by boat will be transported to Papua New Guinea and not settled in Australia. Not only has the country decided to illegally shirk its responsibilities and…
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The impossible question: Which social media platforms should I use?

When you’re a kid, the big question is, “When’s Christmas?”. As a teen it’s “how can I get <insert name here> to like me?”. As a digital marketer it’s “which social media platforms should I be using?” The only one…
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Cheer Up Mitt! – How far is too far in topical advertising?

If you were downtown Seattle in the weeks immediately after this year’s election, you may have seen this billboard. Roku, online streaming television hardware, ticked all the boxes for great advertising: timely, topical, amusing, clever, relevant to the product/brand. I…
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Using your public relations skills for good … with Kiva.

  Let’s just accept that public relations gets a bad rap. Before you protest, in some cases it, and us as practitioners, deserve it. But it’s up to us if we use our “powers” for good or evil. One way…
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