You’ve gone freelance or launched a business, now what? The Little Book of Big PR by Jennefer Witter is what.
This little, 130 page, book is filled with practical public relations tips that you can implement today and get results. Literally, there are 121 numbered tips and few bonus ones thrown in too.
What Will The Little Book of Big PR Teach Me?
You’ll learn what personal branding is, and why it’s important. Jennefer breaks it into chunks of media relations, social media, networking, speaking engagements, and cause-related marketing. Each chapter ends with a related case study pulled from the Borland (Jennefer’s company) archive. I’m not sure how I feel about this. While it’s good to see the practical advice being implemented, external case studies could be more relatable.
It’s some of the bonus tips that give context to the 121 official tips that make this book extra useful. I love the personal branding audit in the first chapter. The book is also very practical: social media results don’t happen overnight. The final chapter discusses working with a PR agency, and I especially love the ego deflating. No matter how good your agency is, chances are you’re not Oprah story-worthy.
Who is The Little Book of Big PR For?
The intended audience for this book is entrepreneurs, freelancers and sole proprietors. The wording used definitely points this way, but I would expand the audience. This is the best book on personal branding I have read. OK, they’re generally in the self-help genre and we know my thoughts on that genre, but it would be remiss to ignore this book. Personal branding is important for everyone’s career. It doesn’t matter how talented or accomplished you are if no one knows your name. Stepping off the soap box now.
I recommend The Little Book of Big PR to all wanting a promotion, new job or career-change, as well as the intended audience. Oh, and if you’re creative you’ll get PR tips for your brand too.
Addendum: I just saw that The Little Book of Big PR is one of the Amazon Editors’ Favorite Books of the Year. They have good taste.