Posts Tagged Public Relations

Is social media over-rated?

Posted by on Thursday, 1 September, 2011

Tonight I was updating the about me page and decided not to list social media with the areas I have helped clients. I know when it’s all the buzz and especially in Seattle. It’s not that I can’t use Twitter, YouTube, Facebook or any of the other plethora of social media sites on the scene.

It’s that using social media won’t get you sales. It won’t increase brand awareness. It won’t influence behavior.

Solid marketing and communications plans will. That’s where you’ll set goals to increase sales by X% or to generate 51% of the vote. Social media tools will help you execute the tactics – that’s all.

So I won’t describe myself as a social media person. I am a marketing communications person who can use social media.

Do you think I’m being too much of a purist? Let’s discuss it.

Eras and Attitudes

Posted by on Monday, 11 October, 2010

I can across this while researching my Masters thesis.

“But now I must warn you: Many people who adhere to the old rules will fight you on this strategy. If you are a marketing professional who wants to reach your buyers directly, you will likely encounter resistance from corporate communications people. PR folks will get resistance from their agencies. They’ll say the old rules are still in play. They’ll say you have to focus on ‘the four Ps’. They’ll say you need to talk only about your products. They’ll say that the media is the only way to tell your story and that you can use press releases only to reach journalists, not your buyers directly. They’ll say that bloggers are geeks in pajamas who don’t matter.”

I know the blogger mention does narrow this, but when do you think this was published? The term blog was first used in 1997 and by 2002, blogs were mainstream in political communications (ref). Look at the rest of the quote. When was the last time you heard a corporate communicator refuse to define an audience? I first formally studied marketing in 1994 and already the 4 Ps were losing favor. And journalists and print media have been encountering reduced circulation for years.

So, when was this published? This quote is from The New Rules of Marketing & PR by David Meerman Scott, published in 2007 – only three years ago. From those attitudes, I expected it to be from the early 2000s at the latest, by someone who has just discovered the internet (remember introducing your grandparents the net?).

Luckily, this pessimistic, out-dated view is perfect for my thesis on communications barriers.

It looks so much worse in a list

Posted by on Friday, 27 August, 2010

I’m sure every PR or comms person is teased for their quirks. I know I am. From this though, I now know I’m not alone. I felt like someone was making a site of my life when I read this list of signs of a PR student.

Read, giggle and share.

Why Should I Follow You On Twitter?

Posted by on Thursday, 1 April, 2010

I know Twitter etiquette says we should follow those who follow us, but is that the best use of Twitter and your time? I have many people who want to hear from me, but I don’t wish to return the favor. Sure, you can show me how to spam people to get thousands of followers, but I prefer quality over quantity. So what should you do to convince me to follow you? 1. Be Relevant Have a look at my Tweets and who I am. Am I in your target audience? Will your Tweets benefit me? I have hundreds of Tweets presented to me daily. I don’t want rubbish cluttering my feed so you get an extra follower. 2. Be Genuine Add personality to your Tweets. I don’t care if you’re repeating your company messages, just make sure we know you’re a real person. 3. Engage with Me Twitter is a public relations tool. So remember it’s all about building relationships, personal and business. Join in conversations and if you see a Tweet your followers may enjoy – share it. Now you know how to get my attention – follow me. I may just follow you back.

Secrets

Posted by on Sunday, 15 November, 2009

Isn’t it really frustrating working on a secret project? You need to tell some people so you can make the project a success, but in a way so others won’t find out.I was profiled this week and posting about it would be the expected thing to do (plus, I was a little honoured). But, then my secret project wouldn’t be a secret project anymore.You’ll have to wait until February to find out.