Posts Tagged Sales

This Valentine’s Day, All You Need is … Evernote Market

Posted by on Monday, 10 February, 2014

This week is Valentine’s Day. That day of the year filled with cheap chocolates, hard-to-get dinner reservations, and women in the office comparing the size of their bouquets.

It’s a great sales opportunity, but what do you do if your product isn’t all hearts and cherubs?

Last week I received a Valentine’s Day promotion email from Evernote. You know, that information management app. Here it is.

Evernote-Valentines-Day

I suspect your first reaction is the same as mine, “Really? Valentine’s Day? Evernote’s not romantic.”.

Then I thought about it. I am the target market.

No one could ever get my attention with flowers and hearts, and I can never imagine dating anyone who gets into Valentine’s Day. And I’m not alone.

With this email, Evernote has expanded the Valentine’s Day market size. Now it includes all those people, like me, who ignore Valentine’s Day.

So the lesson is to be creative and find your market. You may be fortunate, like Evernote, and create a new one.

Happy Valentine’s Day.

Corporate Fan Fiction?

Posted by on Saturday, 22 August, 2009

We all know fan fiction writers are hardly considered credible. Even the few talented writers cop scorn for writing fan fic. So I couldn’t help giggling when I found this during the week.Do You Remember Lost Secrets?It’s Harry Potter fan fiction masquerading as a marketing lesson. A very amusing way of living their dream while trying to maintain credibility. Would have convinced me if he hadn’t claimed five sales tips as the rules of marketing.