Posts Tagged Seattle

Marketing Campaign Round-Up

Posted by on Sunday, 5 October, 2014

When was the last time you saw a brilliant marketing campaign? How about a not-so-brilliant one? I’ve seen a few around Seattle that fit each category.

First Aid Shot Therapy

No one likes a migraine, or even a hangover. First Aid Shot Therapy have a new treatment and a very innovative way to get the word out – while concurrently creating brand evangelists. If you live in Seattle or Boston and tweet about your migraine, hangover or just a headache you’re likely to get a response offering a sample pack of their new medication delivered to you, that day, for free.

The package is rather impressive too. It has samples of their headache remedy, and their stomach relief treatment. You can see the gorgeous box, filled with the medical background on their new treatments. Apologies for the missing one. I had a migraine.

First Aid Marketing Campaigns

I love their use of real-time marketing and it’s really not that hard to do. Many social media management platforms allow you to set up keyword searches within a specific geographic area. That’ll pull in your data set, then you have their profiles (and maybe Klout score) to qualify who should be approached. First Aid Shot Therapy asked for addresses via direct message, offering privacy but also increasing follower counts. Both parties need to be following each other to direct message on Twitter. The end result was influencers saying this new product is great. Much more valuable than a newspaper ad.

 ReadyPulse

Seattle has always been a little different for marketing campaigns. I don’t think I’ve ever seen agencies advertising jobs on billboards or buses in any other city. Therefore ReadyPulse’s low cost and low-key outdoor marketing campaign shouldn’t have been a surprise. ReadyPulse has a marketing suite (their jargon) that helps you recruit and manage ambassadors and sponsored athletes online. A valuable and important tool, that’s not being offered by many.

I’m assuming it’s part of the Silicon Valley company’s push into Seattle (my jargon), and very creative. They’re taped flyers to power poles in downtown Seattle streets. I’m not sure how far they’ve spread, but I’ve mainly seen them between a major transit spot and South Lake Union, i.e. Amazon and a sea of start-ups. The flyers are too swish to be mistaken for the usual house to rent ads.

ReadyPulsePulseReady

Forever 21

Here’s my not-so-brilliant marketing campaign. Apologies for the not-so-brilliant photo. The window was clean and iPhones have great cameras. In hindsight, I’m not sure if this is a bad campaign or just a representation of current society. And not in a positive way. Forever 21, the teen to young adult clothing company has a new Barbie range. My first disgust was that they chose to have a Barbie range when Barbies are being ridiculed as poor role models for young girls. Then I thought of some young 20-something women I know. There is a trend of regressing back to childhood, so maybe this was a genius move and I’m just too old.

Barbie Marketing Campaigns

 

What brag-worthy campaigns have you seen recently? Please share in the comments.

Are you ready for #HootUpSEA?

Posted by on Sunday, 1 June, 2014

#HootUpSEAWhat do HUG, MUG and #HootUpSEA have in common?

They’re all user groups.

What’s this? You haven’t heard of #HootUpSEA? That’s because it’s new. The Seattle HootSuite users and friends are having their first user event, or as well call it, #HootUp. It’s also my first public activity as a HootSuite Ambassador for North America.

Join us on Wednesday June 18 at Fado’s Irish pub in Pioneer Square for Happy Hour. There will be marketers and social media people, along with others, sharing tips and ideas over a drink. And, it’s a #HootUp so I can promise you swag. We also don’t discriminate. If you don’t use HootSuite, we’d still love to meet you.

Space is limited, so please RSVP quickly. It’s free.

See you there and keep hooting.

PS, special thanks to fellow #HootAmb Kim Castlemain for the photo.

My Newest Project: Jingle to 5k

Posted by on Wednesday, 25 September, 2013

jingle-bell-runI’ve been quiet here recently and for good reason. Previously you’ve heard about my entry in the Jingle Bell Run/Walk for this year and to run the 5k (link to that post is here). I’m now blogging my progress on the new site Jingle to 5k.

A friend from Melbourne Natalie Roche is coaching me and writing the training program so I won’t end up with injuries. She also sends me messages such as, “Bianca, it’s Wednesday. Have you done your pilates yet?”. It’s needed; running is more fun than pilates.

Both Natalie and I will be posting and my training plan is online.

Comment, like, love on the Jingle to 5k site. Join me for the run if you’re in Seattle (you can walk or even snooze). Or sponsor me and help the Arthritis Foundation.

Running and marketing and help beat Arthritis. Of course we can.

Posted by on Thursday, 8 August, 2013

You’re a marketer. That’s your life. You live, breathe, eat and drink marketing. No? Well, no one does really.

We all have other interest and passions. For some it’s family and friends; for others it’s hobbies. But admit it, you do kinda love it when you can mix marketing AND your “other life”.

That’s why I’m running the 2013 Jingle Bell Run/Walk with the Team PSAMA Marketing Elves.

When I went freelance earlier this year it gave me the time to finally get in shape. I’m not there yet, but I can run (OK, shuffle jog) four kilometers without walking and I get further each week. I joined the PSAMA the same time I started running.

In December I’ll get to merge these passions and run with marketers, AND raise money to help beat arthritis. Want to join me?


There are a couple of ways, and you needn’t run.

  • Join the team as a runner, walker or even a snoozer
  • Donate via myself or the team
  • Promote the team with blog posts, emails and social media
  • Help out with logistics on the day – distributing participant packages etc

What do you think? Are you in?

Help me choose the perfect home office

Posted by on Wednesday, 3 July, 2013

Cafe Office July 14 will be monumental for me because I move into my new apartment. It has a room for my home office!

Yes, I’m excited. The office is barely bigger than a closet, but it’s mine. The last few months have been trying with no space, spotty wifi connections and a room mate working night shift.

However, I need your help. What will make this office the center of creative productivity? Lamps, art, special stationery? Let me know in the comments.