Tag Archive: SEM

Book Review: Targeted

I told a friend I was reading Targeted by Mike Smith. She asked “how could you write a book on SEM? Search engine marketing moves too fast”. She’s right. Targeted was a NetGalley offering I pounced on. Targeting has been…
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Google KeyWord Finder – One of my favorite tools

Unless you play in the search engine marketing arena, you may not be aware of Google’s KeyWord Finder tool and the extent of its awesomeness. In SEM, it’s used for finding the low cost, high traffic keywords to target. It…
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Search Engine Marketing is about being compelling… not creepy

When I was first at university, a friend and I would watch television advertisements and compete to pick the target audience first. Later, I took it a step further to pick the advertiser’s goal. I’m struggling with this one…  …
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