Posts Tagged social media

Share, Learn and Meet on facebook with TapDancingSpiders

Posted by on Tuesday, 7 October, 2014

Learning-on-facebookDid you see it? In the top right menu? that new little facebook button. TapDancingSpiders is now on facebook. Woohoo!

The facebook page has been a long time coming because I wanted to have a strong strategy behind it. There are so many marketing agencies and consultants just pushing self-promotion or sharing random content, and I didn’t want to add to the clutter. Plus, it would be hypocritical to go against my own advice, not to mention I’m too lazy to manage a profile for the sake of having an extra one.

So what is the strategy behind me being on facebook?

I want to make this all about you. I want to facilitate a place where we can learn and share ideas together. Digital marketing isn’t an exact science and we all have different backgrounds, experiences and education. I’m hoping that by sharing case studies and dilemmas to discuss we can bring together all the ideas and learn from each other.

What do you think? Are you in?

Pop on over to facebook, like the page and join the conversation. We’re currently looking at strategies to deal with unhappy customers who turn internet troll.

Let me know what you think, either in the comments or via email.

I hope you enjoy it.

Marketing Campaign Round-Up

Posted by on Sunday, 5 October, 2014

When was the last time you saw a brilliant marketing campaign? How about a not-so-brilliant one? I’ve seen a few around Seattle that fit each category.

First Aid Shot Therapy

No one likes a migraine, or even a hangover. First Aid Shot Therapy have a new treatment and a very innovative way to get the word out – while concurrently creating brand evangelists. If you live in Seattle or Boston and tweet about your migraine, hangover or just a headache you’re likely to get a response offering a sample pack of their new medication delivered to you, that day, for free.

The package is rather impressive too. It has samples of their headache remedy, and their stomach relief treatment. You can see the gorgeous box, filled with the medical background on their new treatments. Apologies for the missing one. I had a migraine.

First Aid Marketing Campaigns

I love their use of real-time marketing and it’s really not that hard to do. Many social media management platforms allow you to set up keyword searches within a specific geographic area. That’ll pull in your data set, then you have their profiles (and maybe Klout score) to qualify who should be approached. First Aid Shot Therapy asked for addresses via direct message, offering privacy but also increasing follower counts. Both parties need to be following each other to direct message on Twitter. The end result was influencers saying this new product is great. Much more valuable than a newspaper ad.

 ReadyPulse

Seattle has always been a little different for marketing campaigns. I don’t think I’ve ever seen agencies advertising jobs on billboards or buses in any other city. Therefore ReadyPulse’s low cost and low-key outdoor marketing campaign shouldn’t have been a surprise. ReadyPulse has a marketing suite (their jargon) that helps you recruit and manage ambassadors and sponsored athletes online. A valuable and important tool, that’s not being offered by many.

I’m assuming it’s part of the Silicon Valley company’s push into Seattle (my jargon), and very creative. They’re taped flyers to power poles in downtown Seattle streets. I’m not sure how far they’ve spread, but I’ve mainly seen them between a major transit spot and South Lake Union, i.e. Amazon and a sea of start-ups. The flyers are too swish to be mistaken for the usual house to rent ads.

ReadyPulsePulseReady

Forever 21

Here’s my not-so-brilliant marketing campaign. Apologies for the not-so-brilliant photo. The window was clean and iPhones have great cameras. In hindsight, I’m not sure if this is a bad campaign or just a representation of current society. And not in a positive way. Forever 21, the teen to young adult clothing company has a new Barbie range. My first disgust was that they chose to have a Barbie range when Barbies are being ridiculed as poor role models for young girls. Then I thought of some young 20-something women I know. There is a trend of regressing back to childhood, so maybe this was a genius move and I’m just too old.

Barbie Marketing Campaigns

 

What brag-worthy campaigns have you seen recently? Please share in the comments.

So you want to be a Social Media Manager

Posted by on Monday, 15 September, 2014

Social Media ManagerI know I post a lot referencing Hootsuite, but so much of their content is on topic. Plus, as an Ambassador I get sent blog posts and Slideshares. Very convenient for when I’m in the middle of a semester, like now.

Recently I’ve been asked by a few people how to start a career as a digital marketer. I am working on a larger post, but Hootsuite has just released How To Be A Social Media Manager And Excel At It on Slideshare and it covers many of the same skills. Or should I quote it as hats?

This guide is great because it details the main skills needed to be a social media manager. Some are obvious, like community management and content curation, but being an expert social media manager is more. It’s lots of listening, and coaching and math. Yes, there’s lots of math. Other aspects of digital marketing as similar, whether it’s email, or websites, or SEM.

So until I can write up a proper digital marketing manager post, check this out.

How to be a Social Media Manager from Hootsuite

Hootsuite University – Six Months Later

Posted by on Saturday, 9 August, 2014

HootSuite Certified ProfessionalOne of the most popular pages on here is the post announcing my Hootsuite University certification. Understandably people want to check it before pulling out their credit card. I know I did.

Was Hootsuite University Worth It?

The short answer is yes.

As I mentioned in the original post, I did more work to become certified than I needed to. I could have done three courses, I did 10. I just felt it was too easy with just the three and the instructions weren’t clear. Fortunately the videos were easy to follow and some of the courseware is beginner level. I also had the advantage of having come back to Hootsuite after using Sprout Social for nearly a year.

So, what did I gain apart from $21 of credit card loyalty points each month and my name on a website?

How about a new client? In March I was asked to help a local foundation out with their digital execution for a few weeks. They were a Hootsuite Enterprise client and didn’t have a lot of time to train the contractor. Being Hootsuite University certified meant it was one less thing to train. Oddly, I’m still working with that foundation as their acting Communications Manager.

After my first day with that client I used another benefit of Hootsuite University – the additional training. There are four courses on just Hootsuite Enterprise, but also five sets of videos. The videos take you through how to grow and engage your social media audiences, becoming a social business, best practices and then by department and industry sector. That night I started with the Enterprise then hit the non-profits. The videos are interviews with leaders in those sectors, so you’re not just hearing from the Hootsuite team.

The final favorite benefit is #HSUChat. This was actually the first one I got into and now I’m disappointed I travel between clients and miss it. For those not in a car at 11am on Tuesday, follow #HSUchat for insightful discussion. The topic is generally announced on the Monday and is often lead by a social media manager who has had success in that area. The chat isn’t restricted to Hootsuite University graduates, so just in to the conversation.

There are more benefits, like being listed in the directory, but I don’t know if I’ve directly benefited from that. no one has mentioned that’s how they found me.

Do you have any questions about the certification? Add them in the comments. Oh, and if you’re one of the people Googling to find the Hootsuite University exam answers, just watch the videos and stop being lazy. Don’t deny it, Google Analytics tells all.

Book Review: The Digital Mystique

Posted by on Sunday, 13 July, 2014

the-digital-mystiqueRemember that little disclaimer on the Marketing Book Reviews page that said the definition of marketing was a little loose? The The Digital Mystique by Sarah Granger is one of those.

What is the Digital Mystique About?

It’s a quick book to help you understand social media and everyday online technology. It covers the main social media networks, but also kids online, seniors online, online dating, running a business, and even social media when you pass away.

Who is the Digital Mystique For?

I think it’s clear already that this book is not for you (assuming you’re a regular Tap Dancing Spiders reader). But it is a book that you would purchase – several times. Buy it for that annoying aunt who keeps peppering you with beginner questions about Facebook. Or buy it for the grandparents wanting to chat to the grandkids online. Buy it for the parents of Tweens who think that because they don’t use social media their little darling never will.

This book covers all those demographics and more, possibly a bit too much so. It’s a little jumpy with covering so many people and this may change in the final edition. I have an unedited prerelease copy and in some parts it’s very unedited, so I’m sure there will be more changes. Get around the jumpiness by marking the chapters applicable to that recipient, and directing their reading.

Another reason why your techno-curious aunt will love this book: she’ll feel a connection with the author. Despite being active on BBSs as a young teen, social media and the technology behind it seems to still be a novelty to Sarah. The same as it is for the book’s audience.

Save yourself from the frustrating questions this Christmas and put this under the tree. In the meanwhile, if you have a NetGalley account and are curious, head over and request a prerelease copy, like the one they generously gave me in the hope of a review.