Tag Archive: Targeting
I like this time when things are slow enough to start demolishing my To Read tower. That’s why I’ve just read a book from 2011 – We Are All Weird by Seth Godin.
Like all of Seth’s work, it’s a quick, light read, while challenging the status quo. Any good marketer has already moved beyond mass advertising, and onto “weird”. Unfortunately, there aren’t that many good marketers.
When you’re a kid, the big question is, “When’s Christmas?”. As a teen it’s “how can I get <insert name here> to like me?”. As a digital marketer it’s “which social media platforms should I be using?” The only one…