Posts Tagged WordPress

Book Review: The Year Without Pants

Posted by on Saturday, 8 February, 2014

year-without-pantsI’m not sure if it was a blessing or a curse to read The Year Without Pants reviews on GoodReads while mid-read. The reviews are mixed. Many hate the book. Some love it. I’m not sure how many get it.

The Year Without Pants isn’t your typical business book. Author Scott Burkun wondered if he could walk the talk. It was several years and four books since he left a management role with Microsoft. So, he took a job with WordPress and wrote this book on leadership, productivity and work. It’s part memoir, part business book. Scott describes it as participatory journalism.

If you’re not aware, Automattic, the company behind WordPress operates with a 100% remote workforce. Not only that, they’re successful enough to run 21.4% of the world’s websites. I’ve been running sites on WordPress for many years and heard Scott speak at WordCamp 2013. This little fan girl was excited to read this book, and annoyed that life got in the way from a quick read.

Was I disappointed? Not a chance. I loved the inside stories of the product I was using. So many moments of “ooh, I love that plug-in” and “awww, baby-sized JetPack”. I actually had to drop half my post-its from this review because they were pointing out great examples of teamwork and process I want to implement, not if this is a good business book or not.

So Is It a Good Business Book?

Yes. It is. It’s not as straight forward as something by Philip Kotler, but it’s more entertaining and useful. And contains more drinking stories. The hits and hindrances of leading a much-younger team, whom you only see face-to-face a couple of times a year will help many as this becomes our norm. There are also great quotes like, “safeguards don’t make you safe, they make you lazy”, and “morale isn’t an event, it’s the accumulated goodwill people build through work together”.

Overall, The Year Without Pants is an honest and open look at leadership tactics being put into practice, thorns and all. Just remember while you’re reading this, it’s Scott’s story, not an instruction manual. Learn from his experiences, not his examples.

Content SEO or Technical SEO

Posted by on Thursday, 14 November, 2013

We all know I’m a content girl. Google has joined the content kids too, especially with the hummingbird update.

Does that mean we should ignore technical SEO?

Confession time. Last month I installed the WordPress SEO plug-in, Yoast. Yes, despite the rants about content being King and that words will win you traffic, I experimented with technical SEO.

Yoast is actually a pretty cool plug-in. It makes it easy to get SEO right with a scorecard and tips on improving your score. Add more words, use your focus word more, drop your writing complexity level, add a picture.

It did change my writing. I find myself replacing pronouns with my focus word, and writing longer posts. Not too much though. It’s people who are reading this and people who will be spending longer times on site, so it’s people (content) that still comes first.

Has it worked?

At first, I said no. Traffic on the first weekend bombed. Big time bombed. Then it jumped a little, but nothing I could attribute to the change. Then I saw this.

Technical SEO Stats

Bing was indexing more pages. Lots more pages.

Then I got the first click from Bing that I can remember. Really, I can’t recall any previous traffic from Bing and from that graph, I can see why. Barely any pages were indexed.

I have learned the benefits of technical SEO and have been reminded that marketing needs integration to work.

WordCamp Seattle – Afternoon Sessions

Posted by on Tuesday, 11 June, 2013

This time I ventured out a little more. Apologies still to those I missed.

Other Pages
Early Morning
Morning Sessions

Images are also available for download and printing at BiancaJessica.com. I don’t mind them being used, please attribute and/or link back to me.

WordCamp Seattle – Morning Sessions

Posted by on Monday, 10 June, 2013

I stayed in the User/Blogger stream for the morning, so apologies for not getting photos outside that room.

Other Pages
Early Morning
Afternoon Sessions

Images are also available for download and printing at BiancaJessica.com. I don’t mind them being used, please attribute and/or link back to me.

WordCamp Seattle – Early Morning Photos

Posted by on Sunday, 9 June, 2013

The 2013 WordCamp Seattle was an early start. Thanks to the organizers, volunteers, speakers and attendees who made it such an informative, fun day.

Morning Sessions
Afternoon Sessions

Images are also available for download and printing at BiancaJessica.com. I don’t mind them being used, please attribute and/or link back to me.