You have a content strategy and calendar. Blog and social media posts are created and curated and engagement stats are recorded. Your job is done, right?
No, not quite.
There are so many other content pieces that can be optimized to be on brand and engaging.
Today Yelp did a great job with their iPhone app update. They could have just written “bug fixes and features added”, but they chose to outline the benefits of the fixes and features, apologize for some features not being included earlier and giving credit to the developers who did the work. It was written in a fun voice. Even though it is verbose, I read it all.
Yelp has set the additional content marketing standard. How will you raise the bar?
Most of you know that I’m now freelancing and ghost writing a twitter profile for Microsoft.
The profile’s persona is a 38-year old male. The audience is pretty much the same.
I did everything correct and created demographic and psychographic profiles of the top influencers, I chat with all the followers and analyze conversation. However, as the last eight weeks have passed, I’ve felt more disinclined to reveal myself to the audience.
Of course they know there’s a ghost writer. Come on, the profile is for plush lobster. I’m worried that if they know I’m female it will change the dynamics.
What do you think? Am I being silly?