Harry, a History by Melissa Anelli
Disclaimer. Just to make it clear: this is not going to be a fan report gushing over the Harry Potter books or fandom. What I will say though, is that the Harry Potter books and fandom would not have been nearly as successful if not for social media. Melissa Anelli, a New York-based former reporter […]
Wow, it has been a long time since I posted. It’s not to say I have forgotten about Tap Dancing Spiders. I’m currently working on a few review posts. Two book reviews I am working on are for Harry, a History by Melissa Anelli and Traders Guns and Money by Satyajit Das. Both are very […]
PR versus Marketing
All through the first semester of Grad School I was lead to believe (inadvertently) I wasted years studying marketing and working in the industry. The classes were pure public relations: all communication was goodwill focussed, free publicity, viral and word-of-mouth. Oops, there I go using marketing terms again. But it was all PR versus marketing. One or […]
Surveys and Perceptions…
Chris complained recently that I hadn’t written a new post. So, here’s a new post and why it has been so long in the making. We are now in the final stages of the RMIT Grad Dip (PR) research into 25-34 year old’s perceptions of government drug and alcohol campaigns. The final stage is a short […]
Wicked and Public Relations
I know you are thinking what do Wicked and public relations have in common? The answer is when it comes to the prequel/parallel story of the Wizard of Oz – a lot. For those who don’t know the Wicked story, it tells of Elphaba’s (the Wicked Witch) life. It starts with her being born green and goes […]
Follow Up on Edward L Bernays: The Father of Spin
Here is the (long awaited) follow up on Edward L Bernays: The Father of Spin. In the last post I had just started reading Larry Tye’s biography on Bernays. I wasn’t sure if Bernays was a good guy or not. He introduced behavioural sciences into public relations and business, but also popularised cigarette smoking within females, […]