Search Engine Marketing is about being compelling… not creepy
When I was first at university, a friend and I would watch television advertisements and compete to pick the target audience first. Later, I took it a step further to pick the advertiser’s goal. I’m struggling with this search engine marketing one…   The keywords are perfect to target the vlogbrothers and their fans. However, […]
The Wiggles show how crisis management should be done
Videos like this make me miss event management. What would you do if you arrived at your summer venue to find it a flooded mess? I love the way the Wiggles team jumped in to get it fixed. They had the Wiggles performers outside explaining the delay to thousands of fans; keeping them reassured. And […]