I was part-way through writing instructions for how to find keywords on Google’s Webmaster tools. It was to be posted on Wednesday. Then, this afternoon I found this great article by Search Engine Watch. Not only does it give you ten ways to find keywords, it explains Google’s decision to suppress ALL of them. I […]
Here’s another quick thing that caught my eye while working on some larger posts. In an interview with David Meerman Scott, he said: There are four main ways to generate attention: You can BUY attention (this is called advertising) You can BEG for attention (this is called Public Relations) You can BUG people one at a […]
I’ve been quiet here recently and for good reason. Previously you’ve heard about my entry in the Jingle Bell Run/Walk for this year and to run the 5k (link to that post is here). I’m now blogging my progress on the new site Jingle to 5k. A friend from Melbourne Natalie Roche is coaching me […]
Have you seen the latest videos to go viral? Chipotle and Volvo have both released videos in this week that have, deservingly, taken off. They both tell strong product stories, are entertaining, and are well-made. Chipotle’s scarecrow video is also educational. My favorite aspect is that neither make it about their products, but products benefits shine through. Volvo tells the story of Charlie the hamster that can steer a (Volvo) truck up a narrow ravine. Chipotle educates us about fresh food and clean eating (just like Chipotle use).
Have a look at this photo. What do you think of it? We’ll come back to the photo in a moment. Next question, when was the last time you took a chance in your marketing? Most of the time we play it safe. Similar copy, identical image style, targeting the same audience. Then we wonder […]