Video Storytelling Grows Up

Have you seen the latest videos to go viral? Chipotle and Volvo have both released videos in this week that have, deservingly, taken off. They both tell strong product stories, are entertaining, and are well-made. Chipotle’s scarecrow video is also educational. My favorite aspect is that neither make it about their products, but products benefits shine through. Volvo tells the story of Charlie the hamster that can steer a (Volvo) truck up a narrow ravine. Chipotle educates us about fresh food and clean eating (just like Chipotle use).