Content SEO or Technical SEO
We all know I’m a content girl. Google has joined the content kids too, especially with the hummingbird update. Does that mean we should ignore technical SEO? Confession time. Last month I installed the WordPress SEO plug-in, Yoast. Yes, despite the rants about content being King and that words will win you traffic, I experimented […]
Getting all niche with Bing Ads
Bing Ads is pulling out the stops to win over agencies. This week was the launch of Bing Ads Connect, a new event series educating agencies how to optimize Bing Ads campaigns for the holidays. From talking to others at the event, Bing Ads (and its preceding names) hasn’t had the best relationship with agencies. […]
Book Review: Promote Yourself – The new rules for career success
It’s hard to work out exactly why I don’t like Promote Yourself by Dan Schawbel. I’ve written many introductions and deleted them, all trying to find an objective reason. I think it’s because there’s no clear audience identified. There are many other reasons too, but they’re all subjective. The focus on millennials, the “it’s all […]