Special Offer: Social Media Profile Reviews
We’ve seen the stats. 91% of recruiters search job candidates online. Professional and personal social media profiles are merging, and engagement is all about personality. But many are showing the “not-so-good” sides of their personalities … and don’t realize the impact. That’s why I’ve launched a new service, Social Media Profile Reviews. In a review, […]
Book Review: Klout Matters
This post contains affiliate links you can use to purchase products. If you buy using that link, I will receive a small commission from the sale. It will never cost you any more.I received this book for free from NetGalley in exchange for an honest review. This does not affect my opinion of the book […]
Direct mail isn’t dead. Ricola shows how it’s done.
For the last few years the focus has been on digital. It’s faster, cheaper and can be more innovative. Many called it the death of direct mail. Ricola shows it’s not dead. It’s just been neglected. A few weeks ago Ricola offered me a Klout Perk. I like their lozenges, it’s cold season. I thought, […]
My 2014 Marketing Wishlist
It’s that time of year again. Kids are writing Santa lists. Adults are reflecting on the past year and planning for the next. Here’s my 2014 marketing wishlist. 1. Integrated marketing comes back. We talk about bringing down silos but then create them. Is it a social media campaign, a direct mail or event? Our […]
How to Manage Your Social Media Campaigns Over the Holidays
At last week’s planning meeting with Chirpsy, we discussed what’s the most important information a social media manager needs in December. How to actually take time off over the holidays. This was the result. Whether it’s Christmas, Hanukkah, a vacation or your wedding, there are times when you don’t want to be personally managing your […]