Who are your Competitors?
Last week Amazon launched their back-to-school campaign by attacking independent college bookstores on their own turf – literally. As reported by Shelf Awareness and GeekWire, they set up displays on at least four college campuses across the US and college-aged promo teams approached students with the Amazon Student program and offering the chance to save […]
Book Review: The Bright Idea Box
Love count – six. I read an ebook ARC of The Bright Idea Box by Jag Randhawa. As such, I made more annotations in the text than I do with a print copy. Some were detailed, some were to cross-reference items, others were simply the word, love. The Bright Idea Box got six “loves”. Oops, I’m jumping […]
What’s your Passion?
Being a generalist digital marketer, I get told frequently that I need to specialize. I consider it, but my passions include learning, helping others, and discovering new things. Not conducive to a narrow-focused marketing career. I can say this because I know and understand my passions, but how can you discover what’s your passion? Luckily, […]
The Seattle Times Effect
Do you read the “Best of” lists in December and think they’re premature? What if Justine Sacco left for Africa to celebrate New Years? Or if Oreo dropped a “dunk in the dark” calibre campaign late in the month? Even the bloggers with Most Popular Posts lists aren’t taking the full year into account. I […]