Book Review: The Networked Nonprofit
You’re probably wondering why I reviewed a four year old social media book. It’s so social media that Randi Zuckberberg wrote the foreword. Why did I review The Networked Nonprofit by Beth Kanter and Allison H Fine? A small part opportunity; a large part curiosity. It’s been on my Amazon Wishlist since it was published. […]
Book Review: Brand esSense
I actually finished Brand esSense by Neil Gains a few weeks ago. I’m glad I fell behind with reviews though. Last week a friend and I chatted about the popularity of a branding session at the recent Market Mix conference. We couldn’t understand why marketers are confused by branding, when it’s essentially unchanged since the […]
Guess Who’s a HootSuite Brand Ambassador?
Hey, I’m in social media. I’m a marketer. I love to share and promote great products. That’s why I’ve joined the HootSuite Brand Ambassador program. You all know the benefits of a strong community for brands. It’s a free extension of your PR team, word of mouth by peers is more trusted than your marketing […]
The One Year Rule: aka Happy Anniversary to Me
I don’t know where I heard about the one year rule for new businesses. I may be making it up, but for the last few months I’ve believed it to exist. The rule is that it takes one year until a business is successful. Technically, Tap Dancing Spiders is nearly five years old, but last […]
Book Review: The Power of Visual Storytelling
Wow, The Power of Visual Storytelling launched with a bang. My Twitter feed during SXSW was filled with praise for Ekaterina Walter and Jessica Gioglio’s new book. In the book, there are endorsements from power names, including Gary Vaynerchuk, Guy Kawasaki, and Charlene Li. With these high expectations, what’s The Power of Visual Storytelling about? […]