I like this time when things are slow enough to start demolishing my To Read tower. That's why I've just read a book from 2011 - We Are All Weird by Seth Godin. Like all of Seth's work, it's a quick, light read, while challenging the status quo. Any good marketer has already moved beyond mass advertising, and onto "weird". Unfortunately, there aren't that many good marketers.
Earlier this year Hootsuite bought analytics company, UberVu, and now they’ve started sharing their beautiful research. This week they released the inaugural, monthly Love List Report. And it’s not even Valentine’s Day. The Love List measures how much social media love received by 450 of the world’s leading brands. Congratulations to the eight Seattle-area companies who made […]
People ask why I read social media books when it’s my life. It’s because 1. there’s always something to learn, and 2. when there’s so much going on, reminding me of some tactic or site is always appreciated. The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick is both of these. This is […]
I first heard Kimberly Gauthier speak at WordCamp Seattle this year. Unfortunately I was the photographer for the day, so couldn’t stay for all her presentation. Thus, I was eager to read her book, Standing Out in a Popular Blogging Niche. I wasn’t disappointed. While knowledgeable on the technical side of WordPress, this book is […]
You’ve gone freelance or launched a business, now what? The Little Book of Big PR by Jennefer Witter is what. This little, 130 page, book is filled with practical public relations tips that you can implement today and get results. Literally, there are 121 numbered tips and few bonus ones thrown in too. What Will […]
Being asked to speak at events is definitely an amazing Hootsuite Ambassador perk. On Thursday I was invited to the University Bookstore for their Appy Hour event. Topic? Tips and Tricks for Using the Hootsuite Mobile App. Today’s blog post is from my notes. I know most people share their slides, however my slides are […]