Fire Up by Debra Trappen – Book Review
This post contains affiliate links you can use to purchase products. If you buy using that link, I will receive a small commission from the sale. It will never cost you any more.I received this book for free from Author in exchange for an honest review. This does not affect my opinion of the book […]
How to manage a crisis via social media when it’s not your crisis
Yesterday morning was the fourth time I’ve had to go to a client or executive and suggest we publicly respond to a crisis. Three shootings and a terrorist bombing. This wasn’t part of the curriculum in my Australian public relations degree. I’d like to say it shouldn’t be on the curriculum for an American PR […]
Oreo Wanted a Global Brand: Learn from their mistakes
You’ve probably heard of green tea Oreo cookies. What about choc-dipped ones? These are both flavors developed by America’s favorite cookie after they crashed and burned on their original plan to launch a global brand. So what did Oreo do wrong, and how can you get it right? What Did Oreo Do? Despite launching in […]
What is a millennial?
We’ve been using the term millennial to describe young adults for nearly ten years now, but can you define a millennial? This is the challenge we looked at on Saturday at the Episcopal Diocese of Olympia’s Stewardship Conference. I was asked to speak on communicating your mission to a younger audience. Of course, I took […]
Tips for Building a Social Media Community
Think about your favorite communities. Is it your work community? School? Neighborhood? Fandom? What is it that these have in common? Apart from you, I mean. It’s a passionate commitment to a cause. Now imagine having that for your brand. The community members are your customers, sales team and customer service agents all in one, […]