Columbua Day in the United States is a federal holiday with a terrible past. Should your brand celebrate it? What can do you instead?
On Sunday I was being “Harsh Bianca” with a client. We were reviewing content schedules for their Year of Content. With each idea, I demanded three things: why were they doing it, what goal would it assist, and how does it relate to their customers. Essential things and not unusual for content marketers. By the […]