Columbua Day in the United States is a federal holiday with a terrible past. Should your brand celebrate it? What can do you instead?
On Sunday I was being “Harsh Bianca” with a client. We were reviewing content schedules for their Year of Content. With each idea, I demanded three things: why were they doing it, what goal would it assist, and how does it relate to their customers. Essential things and not unusual for content marketers. By the […]
I’m currently reading Emmy Favilla’s upcoming book on language. She describes writing BuzzFeed’s first style guide, and it got me thinking about the different style guides I’ve used and how they’ve helped my writing. They’re especially useful when writing for different audiences and different countries. What is a Style Guide? A few of my clients […]