Blog

WordPress Resources for New Marketers
WordPress Resources for New Marketers
You have the blog (or have been allocated it), but what’s next? I was recently asked to write some tips for a client’s content writer. Just the basics like setting for SEO and learning to text wrap images. While I think of these as basics, they’re new for some. Fortunately, there’s a plethora of amazing […]
Problogger: Making your blog a financial succes
Problogger: Making your blog a financial succes
This post contains affiliate links you can use to purchase products. If you buy using that link, I will receive a small commission from the sale. It will never cost you any more.ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Chris Garrett, Darren Rowse Published by Wiley on March 20th 2012 Pages: […]
Passing Hubspot’s Content Marketing Certificate
Passing Hubspot’s Content Marketing Certificate
Yep, the nerd is back. The nerd who thinks she may as well get a certificate for something if she’s learning it. A few weeks ago I completed Hubspot’s Content Marketing certificate. I’ve been working more on general content marketing rather than social media lately, and I wanted to ensure I was up-to-date with processes […]
The End of Advertising – Book Review
The End of Advertising – Book Review
This post contains affiliate links you can use to purchase products. If you buy using that link, I will receive a small commission from the sale. It will never cost you any more.I received this book for free from NetGalley in exchange for an honest review. This does not affect my opinion of the book […]
Review: WordPress Versus Squarespace
Review: WordPress Versus Squarespace
This weekend I built a Squarespace site. Yes, you read that correct. The woman who has been a WordPress devotee for eight years set up a site on a different CMS – one that she paid for. To be fair, I’ve never been blindly loyal to WordPress. I just haven’t found anything that comes close. […]
Completing the Customer Experience with Branded Packaging
Completing the Customer Experience with Branded Packaging
This week I called out for a brand audit referral for a client in Melbourne, Australia. A well-meaning friend suggested I use a Seattle Digital Marketers Facebook group to find someone. Working in digital makes it really easy to forget that customer experience occurs offline too. We promote our products online, we transact online. But […]