Blog

Learn how to personalize sales with Meconomics 101
Learn how to personalize sales with Meconomics 101
Bianca Smith September 16, 2017 Book Reviews
Sometimes I read physical books, Meconomics 101 is one of those. Brian E Gracon’s book promises 16 ways to improve your marketing, selling and business management for today’s consumers. There’s so much I shouldn’t like about this book. The mention of “today’s consumers”, the fictional examples, the MS Word graphics. Each of which is things […]
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WordPress Resources for New Marketers
WordPress Resources for New Marketers
Bianca Smith September 10, 2017 WordPress
You have the blog (or have been allocated it), but what’s next? I was recently asked to write some tips for a client’s content writer. Just the basics like setting for SEO and learning to text wrap images. While I think of these as basics, they’re new for some. Fortunately, there’s a plethora of amazing […]
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Problogger: Making your blog a financial succes
Problogger: Making your blog a financial succes
Bianca Smith July 24, 2017 Book Reviews
Are you blogging personally? How about for your company? How’s it working for you? Problogger by Darren Rowse and Chris Garrett teaches how to set up a blog and make it profitable. I know those blogging are probably asking why I’m reviewing such an old book. After all, it sat on my bookshelf for a […]
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Perception Becomes Reputation
Perception Becomes Reputation
Bianca Smith July 17, 2017 Career
Recently I sneaky-watched what I assume was a first date in a cafe. It was a man and a woman; both looked old enough to have adult children. And it wasn’t going well. Without going into detail, he left her to bus the table and insisted her goodbye handshake become an awkward hug. I watched […]
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Passing Hubspot’s Content Marketing Certificate
Passing Hubspot’s Content Marketing Certificate
Bianca Smith July 9, 2017 Career,Content Marketing,Marketing
Yep, the nerd is back. The nerd who thinks she may as well get a certificate for something if she’s learning it. A few weeks ago I completed Hubspot’s Content Marketing certificate. I’ve been working more on general content marketing rather than social media lately, and I wanted to ensure I was up-to-date with processes […]
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