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WordPress

WordPress Resources for New Marketers

Sep 10, 2017

You have the blog (or have been allocated it), but what’s next? I was recently asked to write some tips for a client’s content writer. Just the basics like setting for SEO and learning to text wrap images. While I think of these as basics, they’re new for some. Fortunately, there’s a plethora of amazing […]

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Book Reviews

Problogger: Making your blog a financial succes

Jul 24, 2017

Are you blogging personally? How about for your company? How’s it working for you? Problogger by Darren Rowse and Chris Garrett teaches how to set up a blog and make it profitable. I know those blogging are probably asking why I’m reviewing such an old book. After all, it sat on my bookshelf for a […]

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Career

Perception Becomes Reputation

Jul 17, 2017

Recently I sneaky-watched what I assume was a first date in a cafe. It was a man and a woman; both looked old enough to have adult children. And it wasn’t going well. Without going into detail, he left her to bus the table and insisted her goodbye handshake become an awkward hug. I watched […]

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Career, Content Marketing, Marketing

Passing Hubspot’s Content Marketing Certificate

Jul 09, 2017

Yep, the nerd is back. The nerd who thinks she may as well get a certificate for something if she’s learning it. A few weeks ago I completed Hubspot’s Content Marketing certificate. I’ve been working more on general content marketing rather than social media lately, and I wanted to ensure I was up-to-date with processes […]

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Content Marketing, Social Media, WordPress

How to get more social shares with Social Warfare

Jul 03, 2017

This week I read an article by Buzzsumo about the different headlines formats best for each social network. It does make sense and not just for the character counts. Facebook isn’t Twitter, and Pinterest is… well… Pinterest. It’s a bit of work to create the different headlines for social shares and I admit I often […]

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Career

How to Stay Healthy When the Workload Doesn’t Stop

Jun 26, 2017

Life as a freelancer is feast or famine. A big contract is easier to manage, but the smaller ones pay the bills while hustling for the next big one. It’s a fine line to balance, but how can you stay healthy when the workload doesn’t stop? This happened during my March. I took a big […]

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