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Book Review: Enchantment – Guy KawasakiEnchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
Published by Portfolio on March 8th 2011
Pages: 240
Buy on Amazon

The problem with reading books a few months after they’ve been released is that it’s harder to have an original opinion.

Dan Zarrella of Hubspot said of Enchantment by Guy Kawasaki: “I loved the book and can’t recommend it highly enough. Especially to people like myself who find ourselves up to our necks everyday in the world of digital social interaction and technology. We all need to be reminded of how to connect with real people in meaningful ways.

Phil Simon’s review on explains “It’s also very broad but not very deep. I feel like this book could have been much better if it had gone deeper in fewer areas, rather than trying to cover employees, customers, and so many other areas.”

And on the Teens in Tech blog, Gregory Hosono decided “The book is truly a fast-read because it is very hard to put down. I would recommend Enchantment as a fabulous read for anyone who wants to be more persuasive.” – They have deleted their blog, sorry for the lack of link.

I agree with these three comments. Even the negative one. I also agree with the many reviews online saying that Guy draws heavily from other books on influence.

he does and that’s one of the things that makes Enchantment a must-read. Enchantment is the perfect book for anyone who needs to be convincing. Among the key points from leading authors, such as Jon Winokur, Darcy Rezac and Robert B Cialdini; examples from Guy’s own life, successful companies and researchers and everyday people are weaved.

These key points and examples turn into practical tips of How to dress, shake hands, treat colleagues and customers. Even how to present yourself online. In summary, Guy Kawasaki tells you what to do and why you should do it.

Even if you don’t consider yourself a businessperson (and I wonder how you ended up on my blog), read this and use the tips to enchant your partner or your kids. It’s worth it.

One thought on “Book Review: Enchantment – Guy Kawasaki

  1. Its a great book and you have done a good review there. Its worth if people haven’t to go and read his previous books also.

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