Published by McGraw-Hill on October 16th 2013
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I received this book for free from NetGalley in exchange for an honest review. This does not affect my opinion of the book or the content of my review.
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If you’re wanting to know how to game your Klout score, then this is the book for you. Yes, I went there. Despite how many times the authors claim you can’t and they’re not instructing how to game Klout, this is a book how to game your Klout score.
The authors want this book to be a fair, definitive guide to Klout. There’s even an entire chapter on Klout’s shortcomings. It’s towards the back and positioned as their wishlist for development. Despite my personal dislike of Klout, I’m trying to be fair in this review. Author bias aside, there’s one major flaw with this book, the editing. I’m not sure any was done. My copy was a pre-release from NetGalley, a few days before its official release, so I can excuse the switching between podcast and pod-cast. I can’t excuse the inconsistent claims and weak narrative.
With some editing, this could be great. I’m afraid many would put it down before getting to chapter four and discovering why a Klout score is important or relevant. Also, mid-way through we’re told we must be content creators, but later we’re told to be expert content curators. Which is it? Personally, I think a mix. I’m also not sure who the book is targeting. It’s 90% at individuals for personal branding, but then a random corporate reference appears.
The marketing concepts are also a tad dated. Audiences and targeting are rarely mentioned, even within the tips on using social media to increase your Klout score. Chapter ten is definitely the most useful. It discusses getting to know your key influencers, putting value first, and, amusingly, that it’s not all about your Klout score.
Who is Klout Matters for?
This is tough. Probably people who are wanting a numeric score as a trophy, and are trying for freebies from companies. Not marketers who are wanting to see if Klout is relevant for their brands.
If there’s a second edition, with some strong editing, Klout Matters can be a useful book. Assuming Klout still has clout.