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I first heard Kimberly Gauthier speak at WordCamp Seattle this year. Unfortunately I was the photographer for the day, so couldn’t stay for all her presentation. Thus, I was eager to read her book, Standing Out in a Popular Blogging Niche. I wasn’t disappointed.
While knowledgeable on the technical side of WordPress, this book is more strategy and promotion. Kimberly uses her own experiences with Keep the Tail Wagging – her own blog – to take the reader through building their own successful blog. I love that she includes goal setting straight out, and also finding your blog’s voice. Very useful things and ones often overlooked. as I mentioned, Kimberly uses her own experiences and shares her learnings. To show there is no magic number of posts per week, she shares how she started with 5-6, but has dropped it back this year to concentrate on other aspects of the blog. To discuss time management (another overlooked aspect of blogging), she lists her responsibilities.
I think my favorite chapter is the monetization discussion. Let’s be honest, blogs cost time and a little bit of money. And we always feel special when brands send us product. Read this for a reminder to stay true to your brand’s voice and honor your audience. She also gives a detailed account of disclosure requirements to avoid getting a nasty call from the FTC. Oh, and the dealing with conflict discussion is a must-read.
Technical tactics haven’t been totally left out. I’ve just added Tweet Old Posts (not called Revive Old Posts) plug-in to Tap Dancing Spiders, on Kimberly’s inclusion. Check out the bonus tips at the end.
The formatting is a little messy in parts. Most of my Kindle books are eARCs, so I’m not sure if it’s a Kindle thing. It’s just a little off-putting.
Who is Standing Out in a Popular Blogging Niche for?
This book is for anyone starting a blog, or already running one. TDS is now seven years old and I’ve learned from Standing Out in a Popular Blogging Niche. I’ve moved through three different voices, and this book would have helped me focus all those years ago.
Kimberly Gauthier is speaking at our #HootupSEA event next week for Hootsuite. If you’re in Seattle’s U District on Wednesday evening, we’d love to see you at the free event, So you want to be a Blogger.