This year’s list of the Hootsuite Ambassador’s favorite business books for 2015 is rather different than the 2014 list. It’s interesting to see that none of the Hootsuite Ambassador’s favorite business books were actually published in 2015. The unchanging foundations of marketing and communications is probably a topic for another post, but an observation that impressed me. What I take from that is Hootsuite Ambassadors look deeper than the latest shiny thing.

From what’s a round-about introduction, let’s turn back to the books.

How-To-Win-Friends-and-Influence-People-Small Jab-Jab-Right-Hook-Small The-Art-of-Social-Media-Small
How to Win Friends and Influence People Jab, Jab, Right Hook  The Art of Social Media
 Dale Carnegie  Gary Vaynerchuk  Guy Kawasaki and Peg Fitzpatrick

The top three were tied for first place. The Art of Social Media has remained a favorite from 2014.

The Other Favorite Business Books of 2015

This is a long list. The Hootsuite Ambassadors made more than 1,000 nominations over all genres. Cuts had to be made, so I should explain the methodology. This list of 278 titles was after removing non-business books and duplicate nominations from the same Ambassador. I then had to find the books on the US Amazon store for them to be included. Sorry, this meant a few international titles were dropped. It’s a really long list, so I lacked time to search all titles. Some nominations lacked enough details to find the books, so apologies but they were dropped too.

That left us with 278 titles from approximately 250 authors. Some authors wrote some books with partners, mixing up the count.

There were a couple of unusual nominations that I left in. Mein Kamp by Aldolf Hitler is in. His economics and sociology knowledge was brilliant, even if he used the knowledge for evil. A couple of self-help books were in because I used the broad rule of any book that helps your career. Oh, and yes they are affiliate links. Not because I want any revenue (because you can’t make a living from Amazon referrals) but because it was easier to grab those links than clean ones.

Let us know in the comments if there are some business books you’d add.

Title Author
 Human to Human  Bryan Kramer
 Shareology  Bryan Kramer
 Youtility  Jay Baer
 Art of War  Sun Tzu
 Inbound Marketing 2nd Edition  Brian Halligan and Dharmesh Shah
 Social Media ROI  Vincenzo Cosenza
 Start with Why  Simon Sinek
 Steve Jobs  Walter Isaacson
 The Four-Hour Work Week  Tim Ferris
 All Marketers Are Liars  Seth Godin
 Everybody Writes  Ann Handley
 Permission Marketing  Seth Godin
 Seven Habits of Highly Effective People  Stephen Covey
 Socialnomics  Erik Qualman
 The Tipping Point  Malcolm Gladwell
 The Unofficial Book on Hootsuite  Mike Allton
 The War of Art  Steven Pressfield
 Think and Grow Rich  Napoleon Hill
 What’s the Future of Business  Brian Solis
 #Socialholic  Fernando Polo Hernanz
 500 Social Media Marketing Tips  Andrew McCarthy
 A World Gone Social  Ted Coine and Mark Babbitt
 Buyology  Martin Lindstrom
 Contagious  Jonah Berger
 Content Rules  Ann Hadley and CC Chapman
 Content Warfare  Ryan Hanley
 Fai di te stesso un brand  Riccardo Scandellari
 Getting Things Done  David Allen
 Growth Hacker Marketing  Ryan Holiday
 Leave Your Mark  Aliza Licht
 Likeable Social Media  Dave Kerpen
 Made to Stick  Chip Heath and Dan Heath
 Manage Your Day to Day  Jocelyn K. Glei and 99U
 Marketing in Less Than 1,000 Words  Rob Burns
 No Bullshit Social Media  Jason Falls
 Purple Cow  Seth Godin
 SEO Power  Giorgio Taverniti
 The 48 Laws of Power  Robert Greene
 The Content Code  Mark Schaefer
 The Lean Startup  Eric Ries
 The One-Minute Manager  Ken Blanchard and Spencer Johnson, M.D.
 The Power of Visual Storytelling  Ekaterina Walter and Jessica Gioglio
 The Promise of a Pencil  Adam Braun
 The Purpose Driven Life  Rick Warren
 The Road to Social Media Success  Sean Gardner
 The Tao of Twitter  Mark Schaefer
 What Would Google Do?  Jeff Jarvis
 Who Moved My Cheese?  Spencer Johnson
 Will the real YOU please stand up  Kim Garst
 Work Rules!  Laszlo Bock
 Your Brand, The Next Media Company  Michael Brito
 #GirlBoss  Sophia Amoruso
 $100 Start Up  Chris Guillebeau
 1001 Ways to Get More Customers  Jonathan Jay
 12 Elements Of The Winner Matrix  Eric Lassard
 A Framework for Marketing Management  Philip Kotler and Kevin Lane Keller
 Age of Context  Robert Scobie
 Aligning Strategy and Sales  Frank V. Cespedes
 An Average Joe’s Pursuit for Financial Freedom  Michael Warren Munsey
 Analytics 2.0  Avinash Kaushik
 APE : Author Publisher and Entrepreneur Guy Kawasaki and Shawn Welch
 Appreciation at Work  Gary D Chapman and Paul E. White
 Aziende di successo sui social media  Leonardo Bellini and Lorena Di Stasi
 Become a Technical Marketer  Justin Mares and Nathaniel Eliason
 Blink  Malcolm Gladwell
 Born to Blog  Mark Schaefer and Stanford Smith
 Brand Media Strategy  Antony Young
 Brilliant Networking  Steven D’Souza
 Building Social Business  Muhammad Yunus
 Built to Sell  John Warrillow
 Business Analytics for Managers  Gert H. N. Laursen and Jesper Thorlund
 Campaigns that Shook the World  Danny Rogers
 Cluetrain Manifesto  Rick Levine and Christopher Locke
 Comment devenir une star des médias sociaux  Dominic Arpin and Patrick Dion
 Connected: The Surprising Power of our Social Networks  Nicholas A. Christakis and James H. Fowler
 Content SEO  Joost de Valk
 Creativity, Inc  Ed Catmull
 Ctrl + Alt + Delete  Mitch Joel
 Customer CEO  Chuck Wall
 Customer Innovation  Marion Debruyne
 Dataclysm  Christian Rudder
 David and Goliath  Malcolm Gladwell
 Decoding the New Consumer Mind  Kit Yarrow
 Delivering Happiness  Tony Hsieh
 Design Thinking  Tim Brown
 Difference  Bernadette Jiwa
 Different: Escaping the Competitive Herd  Youngme Moon
 Digital Leader  Erik Qualman
 Digital Neuromarketing  Sam Page
 Don’t Make Me Think  Steve Krug
 Dot Complicated  Randi Zuckerberg
 Duct Tape Marketing  John Jantsch
 Email Marketing con MailChimp  Alessandro Frangioni
 eMarketing  Rob Stockes
 Enchantment  Guy Kawasaki
 Epic Content Marketing  Joe Pulizzi
 Facebook, Surfen und Co  Jane Schmidt
 Fare blogging è un’arte  Riccardo Esposito
 Fire Up  Debra Trapper
 First Break All The Rules  Marcus Buckingham and Curt Coffman
 Free Prize Inside Seth Godin
 Funky Business  Kjell Nordstrom and Jonas Ridderstrale
 Gamification by Design  Gabe Zichermann and Christopher Cunningham
 Get Off Your Arse  Brad Burton
 Getting Everything You Can Out of All You’ve Got  Jay Abraham
 Getting to Yes  Roger Fisher and William L. Ury
 Give and Take  Adam Grant
 Global Content Marketing  Pam Didner
 Got Social Mediology  Jay Izso
 Groundswell  Charlene Li
 Guerrilla Marketing  Jay Conrad Levinson
 Guerrilla Marketing Research  Robert Kaden
 Hatching Twitter  Nick Bilton
 How Not to Suck at LinkedIn  Joshua Waldman
 How to Deliver a TED Talk  Jeremey Donovan
 How to Fly a Horse  Kevin Ashton
 How to REALLY Use LinkedIn  Jan Vermeiren
 How to Stop Worrying and Start Living  Dale Carnegie
 HTML5 For Masterminds  JD Gauchat
 Identités Visuelles  Jean Marie Floch
 In The Plex: How Google Thinks, Works and Shapes Our Lives  Steven Levy
 Instagram Power  Jason G Miles
 Introduction to Health and Safety at Work  Phil Hughes and Ed Ferrett
 Is Everyone Hanging Out Without Me? (And Other Concerns)  Mindy Kaling
 Lean Analytics  Alistair Croll and Benjamin Yoskovitz
 Learning Google AdWords and Google Analytics  Benjamin Mangold
 Les Médias Sociaux 201  Michelle Blanc
 Les Réseaux Sociaux  Adam Molariss and FB/ IndéGraphics
 Let My People Go Surfing  Yvon Chouinard
 Let’s Connect!  Jan Vermeijen
 Linked To Influence: 7 Powerful Rules For Becoming A Top Influencer In Your Market  Stephanie Sammons
 Little Rice Clay Shirky
 Lovemarks  Kevin Roberts
 Make Your Mark  Jocelyn K Glei
 Makers: The New Industrial Revolution  Chris Anderson
 Making Sense of Media and Politics: Five Principles in Political Communication  Gadi Wolfsfeld
 Manuale di fundraising  Valerio Melandri
 Marissa Mayer and the Fight to Save Yahoo!  Nicholas Carlson
 Marketing 3.0  Philip Kotler
 Marketing Analytics  Tristán Elósegui
 Marketing de Contenidos  Eva Sanagustin Fernandez
 Marketing in Context  Chris Hackley
 MasterMind Dinners Build Lifelong Relationships by Connecting Experts, Influencers and Linchpins  Jayson Gaignard
 Mastery  Robert Greene
 Maximize your Potential  Jocelyn K. Glei and 99U
 Maximize your Social  Neal Schaffer
 Maximizing LinkedIn for Sales and Social Media Marketing  Neal Schaffer
 Mein Kamp  Adolf Hitler
 Mobile Marketing: an Hour a Day  Rachel Pasqua and Noah Elkin
 Moonwalking with Einstein  Joshua Foer
 Networking: Your Professional Survival Guide  Filipe Carerra
 Never Eat Alone  Keith Ferrazzi and Tahl Raz
 New Rules of the Game  Susan Packard
 Nice Girls Don’t Get the Corner Office  Lois P. Frankel
 Non-Obvious: How to Think Different, Curate Ideas & Predict The Future  Rohit Bhargava
 Organizations Don’t Tweet People Do  Euan Sample
 Paid Attention  Faris Yakob
 Persuasive Copywriting  Andy Maslen
 Pillole di blogging  Silvia Geraci
 Predictable Revenue  Aaron Ross and Marylou Tyler
 Predictably Irrational  Dan Ariely
 Presentation Zen  Garr Reynolds
 QR Codes Kill Kittens  Scott Stratten
 Quiet: The Power of Introverts in a World That Can’t Stop Talking  Susan Cain
 Red  Sammy Hagar
 Renegades Write the Rules  Amy Jo Martin
 Return on Influence  Mark Schaefer
 Rework  Jason Fried
 Rich Dad, Poor Dad  Robert T. Kiyosaki
 Scientific Advertising  Claude Hopkins
 Signals  Pippa Malmgren
 Simple SEO for Content Creators  Bill Rice
 Slide:ology  Nancy Duarte
 Social Location Marketing  Simon Salt
 Social Media for Social Good  Heather Mansfield
 Social Media Marketing  Guido Di Fraia
 Social Media Marketing All-In-One For Dummies  Jan Zimmerman and Deborah Ng
 Social Physics  Alex Pentland
 Solving Problems with Design Thinking  Jeanne Liedtka, Andrew King and Kevin Bennett
 Spin Sucks  Gini Dietrich
 Standard of Trust  Rob Peters
 Start Something that Matters  Blake Mycokie
 Startup Bible  Anis Uzzaman
 Sticky Branding  Jeremy Miller
 Strategia digitale  Giuliana Laurita and Roberto Venturini
 Strategie e tattiche di Facebook Marketing  Veronica Gentili
 Strengths Finder 2.0  Tom Rath
 Subject to Change  Peter Merholz and Brandon Schauer
 Success Using Social Media  Teddy Burriss
 Successful Selling for Small Business  Jackie Wade
 Switch  Chip Heath and Dan Heath
 Talent Mindset  Stacy Feiner
 The 22 Immutable Laws of Branding  Al Ries and Laura Ries
 The 50 Ideas that Shaped Business Today  Financial Times
 The Age of Unreason  Charles Handy
 The Art of the Start  Guy Kawasaki
 The Business of Being Social  Michelle Carvill and David Taylor
 The Checklist Manifesto  Atul Gawande
 The Coworking Handbook  Ramon Suarez
 The Culture Engine  S. Chris Edmonds
 The Definitive Guide to Google AdWords  Perry Marshall
 The Digital Age  Eric Schmidt
 The Dragonfly Effect  Jennifer Aaker and Andy Smith
 The e-Myth  Michael E. Gerber
 The Element  Ken Robinson
 The Elements of Content Strategy  Erin Kissane
 The Engaged Leader  Charlene Li
 The Facebook Effect  David Kirkpatrick
 The Five Disfunctions of a Team  Patrick Lencioni
 The Freaks Shall Inherit the Earth  Chris Brogan
 The Go Getter  Peter B Kyne
 The Gold Standard  Ari Gold
 The Happiness Advantage  Shawn Achor
 The Happiness of Pursuit  Chris Guillebeau
 The Honest Truth About Dishonesty  Dan Ariely
 The Innovators  Walter Isaacson
 The Likeability Factor  Tim Sanders
 The LinkedIn Code  Melonie Dodaro
 The Little Book of Big PR  Jennefer Witter
 The Marketing Agency Blueprint  Paul Roetzer
 The Millionaire Next Door  Thomas J Stanley
 The Obstacle is the Way  Ryan Holiday
 The Paradox of Choice  Barry Schwartz
 The Power of Habit  Charles Duhigg
 The Power of Social Networking  Tara Hunt
 The Power of Your Subconscious Mind  Joseph Murphy
 The Proven AdWords Strategy  Ir. Stefan Rooyackers and Gemma Searle M.A.
 The Rebel’s Guide to Email Marketing  DJ Waldow
 The Road Less Travelled  M Scott Peck
 The Science of Marketing  Dan Zarrella
 The Social Employee  Cheryl Burgess and Mark Burgess
 The Social Jobseeker  Julie Bishop
 The Social Media Bible  Lon Safko
 The Start-up of You  Ben Casnocha and Reid Hoffman
 The Thank You Economy  Gary Vaynerchuk
 The Travels of a T-shirt in the Global Economy  Pietra Rivoli
 The Tweetable Pope  Michael J. O’Loughlin
 The World of Internet Marketing  Jonathan Edward Goodman
 Things a Little Bird Taught Me  Biz Stone
 Things I Wish I Knew When I Started My Interior eDesign Business  Alycia Wicker
 Think and Grow Big  Napoleon Hill
 Think Like Silicon Valley Being Anywhere  Jorge Zavala
 Thinking Big: How the Evolution of Social Life Shaped the Human Mind  Robin Dunbar and Clive Gamble
 Thinking Fast and Slow  Daniel Kahneman
 Thrive  Arianna Huffington
 Traction  Gino Wickman
 Transform your Nonprofit with Inbound Marketing  Brooke Freedman and Taylor Corrado
 Trendology  C Kerns
 Tribal Leadership  John King
 Tribes  Seth Godin
 Trust Agents  Chris Brogan and Julien Smith
 Understanding Media: The Extension of Man  Marshall McLuhan
 Unselling  Scott Stratten
 Valuable Content Marketing  Sonja Jefferson and Sharon Tanton
 Value Proposition Design  Alexander Osterwalder
 Velocity  Dee Jacob
 Virtual Freedom  Chris C Ducker
 Vivr Sin Jefe  Sergio Fernandez
 Web Analytics Demystified  Eric Peterson
 Web Marketing per le PMI Miriam Bertoli
 Web Marketing that Works  Adam Franklin and Toby Jenkins
 What Color is Your Parachute?  Richard N. Bolles
 What Got You Here Won’t Get You There  Marshall Goldsmith
 When Genius Failed: The Rise and Fall of Long-Term Capital Management  Roger Lowenstein
 When to Rob a Bank  Steven D. Levitt and Stephen J. Dubner
 Why We Buy  Paco Underhill
 Win/Win Networking: Your Guidebook for Confident and Effective Connections  Teresa Thomas
 Words that Sell  Richard Bayan
 Work Smarter with Social Media  Alexandra Samuel
 Work Smarter with Twitter and Hootsuite  Alexandra Samuel
 Would Driving a Porsche Change your Life?  Wouter Snyman
 Write Everything Right  Denny Hatch
 Your Customer Creation Equation  Brian Massey
 Zero to One  Peter Thiel and Blake Masters
 Discipled Entrepreneurship  Bill Aulet

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