Here is the (long awaited) follow up on Edward L Bernays: The Father of Spin. In the last post I had just started reading Larry Tye’s biography on Bernays. I wasn’t sure if Bernays was a good guy or not. He introduced behavioural sciences into public relations and business, but also popularised cigarette smoking within females, despite knowing the harm caused. So, I was on the fence.
Two days ago I finished the book and, honestly, I’m still on that fence. I can acknowledge that Bernays did some amazing stuff. His research was second to none, he pushed boundaries and grew a fledgling occupation into an industry. However, he was a selfish, egotistical bastard who appears to have bent and fabricated the truth to build his own self-esteem. So, good guy or bad guy? Let’s just say I appreciate his achievements, but it doesn’t mean I need to like the man.
Who is Edward L Bernays: The Father of Spin for?
I read this as a PR graduate student and it gave me the perfect history of the industry and practices we use today. So, I recommend the same. Are you interested in early PR? Then check this out.
Any suggestions for my next bedtime reading book?