Published by Wiley on March 20th 2012
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Are you blogging personally? How about for your company? How’s it working for you? Problogger by Darren Rowse and Chris Garrett teaches how to set up a blog and make it profitable.
I know those blogging are probably asking why I’m reviewing such an old book. After all, it sat on my bookshelf for a couple of years and it was hardly a new release when I bought it. Many blog fundamentals haven’t changed. And for some that have, Darren and Chris were ahead of the trend. They encouraged quality, community, and user engagement when others were still chasing any old backlink. Despite blogging since 2007 (or maybe it was early 2008?) I learned from reading Problogger.
I discovered Darren Rowse’s sites before I discovered him. Digital Photography School has been a go-to resource. Chris Garrett is new to me, blogging at chrisg.com. both are full of advice and willing to share successes and failures.
What does Problogger Cover?
This book covers both the technical and qualitative sides of blogging. You get a lesson on technology options, along with finding your niche (thank you for including an audience as a niche, I appreciate it). I particularly like the topics in how to find topics and what successful blogs do. There are lots of examples from Darren and Chris’ experiences and also from others.
The monetization sections are extensive, but that is the aim of the book. It’s very realistic, acknowledging it takes work and doesn’t happen overnight. I like that Darren and Chris both use different monetization tactics and tools. Each blog and audience are different so this shows how you need to find what works for you. Darren has success with books, I’m currently trying affiliates and sponsored posts on Mass Consternation. You may need a different strategy.
What’s Out-Dated in Problogger?
As expected with a book this old on a dynamic topic there are topics that are out-dated. I skimmed the social media promotion section. Also don’t take the possible platforms and technologies literally. A lot of it has changed, so check out the Problogger website for more up-to-date resources.
Despite this, there’s more than enough in Problogger to learn from and help you monetize your blog. While this seems like another fan-girl glowing review, it’s also honest that it really is still a useful book.
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