Published by Kogan Page on July 28th 2015
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I received this book for free from NetGalley in exchange for an honest review. This does not affect my opinion of the book or the content of my review.
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Do you feel like you missed the boat with content marketing? For some, it’s a big change from previous marketing strategies. How can sharing your secrets and empowering your audience make you money? Valuable Content Marketing by Sonja Jefferson and Sharon Tanton is the book to explain why content marketing is so effective, and how to do it well.
Valuable Content Marketing starts with an informed description of how content management will help your business. I love that Sonja and Sharon use lots of examples from both well-known marketers and businesses local to them in the UK. It’s the examples from these local businesses that, I think, gives the book strength. It’s authentic and realistic. It’s hard to look at Cola-Cola’s marketing and see how you can learn from it. Their budgets are more like the GDP of a small country.
There are sections titled: “become a confident content writer” and “How do I get over my fear of writing?” making this personal.
In Valuable Content Marketing, the tactics are detailed. The usual ones are there, social media and blogs. But white papers, slideshares, and books are included too. Many sections have links to extra resources and there’s a huge resources section at the end. Like most of the marketing books I love, there are toolkits and lists of tips scattered throughout.
Who is Valuable Content Marketing for?
Marketers and business owners will get the most from this book. For beginners, this will give you the knowledge and confidence to set up a successful content marketing campaign across all platforms. If you’re currently working with content marketing you should already know all this, but there are helpful tips scattered throughout. I skim read some chapters, but that’s not a bad thing.
Disclaimer: as with most of my books, Valuable Content Marketing was a gift of the publisher via NetGalley.