Ghost Writer

Most of you know that I’m now freelancing and the ghost writer of a twitter profile for Microsoft.

The profile’s persona is a 38-year old male. The audience is pretty much the same demographics.

I did everything correct and created demographic and psychographic profiles of the top influencers, I chat with all the followers and analyze conversation. However, as the last eight weeks have passed, I’ve felt more disinclined to reveal myself to the audience.

Of course they know there’s a ghost writer. Come on, the profile is for plush lobster. I’m worried that if they know I’m female it will change the dynamics.

What do you think? Am I being silly? Should I reveal myself as the ghost writer?