In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story[…]
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The 4 Billion Dollar Tweet – Book Review
What do you do when your CEO thinks he doesn’t need social media? You hand them a copy of Ryan[…]
Read moreTop of Mind – Book Review
As marketers, we’re all trying to be top of mind for our audiences. Whether it’s families wanting a hotel, a[…]
Read moreThe Myths of PR – Book Review
Reading the Myths of PR by Rich Leigh took my back to the first semester of my public relations degree.[…]
Read moreGladiators, Pirates and Games of Trust – Book Review
Gamification isn’t game theory, but I suspect most marketers are like me and not actually know what game theory is.[…]
Read moreThe Art of Invisibility by Kevin Mitnick – Book Review
You may be questioning why a digital marketer would encourage reading the Art of Invisibility. It’s a book teaching how[…]
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