The Subtle Art of Not Giving a F*ck – Book Review
The Subtle Art of Not Giving a F*ck – Book Review
The Subtle Art of Not Giving a Fuck is the buzz business book for 2017. I was sucked in because so many people I respect have raved about it. That sounds more negative than the book deserves. I hesitated about writing this review. I’ve written about The Subtle Art of Not Giving a Fuck over […]
A World Without “Whom” – Book Review
A World Without “Whom” – Book Review
John and Hank Green spent a third of a Dear Hank and John episode trying to decide how to spell the colloquial form of casual. Cash would be confused with money. Instead of a 17-minute discussion, they could have just asked BuzzFeed. In growing from clickbait quizzes asking “Which pie are you?” to a massive […]
Learn how to personalize sales with Meconomics 101
Learn how to personalize sales with Meconomics 101
Sometimes I read physical books, Meconomics 101 is one of those. Brian E Gracon’s book promises 16 ways to improve your marketing, selling and business management for today’s consumers. There’s so much I shouldn’t like about this book. The mention of “today’s consumers”, the fictional examples, the MS Word graphics. Each of which is things […]
Problogger: Making your blog a financial succes
Problogger: Making your blog a financial succes
Are you blogging personally? How about for your company? How’s it working for you? Problogger by Darren Rowse and Chris Garrett teaches how to set up a blog and make it profitable. I know those blogging are probably asking why I’m reviewing such an old book. After all, it sat on my bookshelf for a […]
The End of Advertising – Book Review
The End of Advertising – Book Review
In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, […]
The 4 Billion Dollar Tweet – Book Review
The 4 Billion Dollar Tweet – Book Review
What do you do when your CEO thinks he doesn’t need social media? You hand them a copy of Ryan Holme’s new book, The 4 Billion Dollar Tweet. I recommend leaving it open on page nine. If you didn’t recognize the name, Ryan Holmes is the founder and CEO of Hootsuite. Yes, that social media […]