Influencer marketing has quadrupled in size recently with the beauty and fashion influencers leading. Here are five things we can learn from them.
On Sunday I was being “Harsh Bianca” with a client. We were reviewing content schedules for their Year of Content. With each idea, I demanded three things: why were they doing it, what goal would it assist, and how does it relate to their customers. Essential things and not unusual for content marketers. By the […]
I’m currently reading Emmy Favilla’s upcoming book on language. She describes writing BuzzFeed’s first style guide, and it got me thinking about the different style guides I’ve used and how they’ve helped my writing. They’re especially useful when writing for different audiences and different countries. What is a Style Guide? A few of my clients […]
Yep, the nerd is back. The nerd who thinks she may as well get a certificate for something if she’s learning it. A few weeks ago I completed Hubspot’s Content Marketing certificate. I’ve been working more on general content marketing rather than social media lately, and I wanted to ensure I was up-to-date with processes […]
This week I read an article by Buzzsumo about the different headlines formats best for each social network. It does make sense and not just for the character counts. Facebook isn’t Twitter, and Pinterest is… well… Pinterest. It’s a bit of work to create the different headlines for social shares and I admit I often […]