Bloggers, let’s talk about your media kits
Yesterday I wrote the media kit that I want to see as a marketer. My situation is a little bit different. As a digital marketing generalist, I’m sometimes asked to work with bloggers on influencer programs. Then, with Mass Consternation, I am the blogger. While I’m careful to avoid conflicts, there’s definitely knowledge sharing going […]
Completing the Customer Experience with Branded Packaging
This week I called out for a brand audit referral for a client in Melbourne, Australia. A well-meaning friend suggested I use a Seattle Digital Marketers Facebook group to find someone. Working in digital makes it really easy to forget that customer experience occurs offline too. We promote our products online, we transact online. But […]
Beware the Dead-End Dashboard
You’ve considered the purpose of your dashboard. You’ve worked with colleagues to ensure the questions being answered are the correct ones. You’ve considered layout and design and made something beautifully functional. In fact, you’ve made a successful dashboard that helps people answer the questions they are asking. Congratulations! Building an effective dashboard is a difficult […]
Super Bowl Ads 2017 – Who Was Great?
Note: Thanks to all who’ve been checking in for the Super Bowl ads. The list of great ads is now complete.  Maybe it’s because I’m more marketer than advertiser. Maybe it’s because in Australia we only saw the best of the best Super Bowl ads. Either way, I seem to have higher expectations of Super Bowl […]
The Economics Your Career Needs You To Know
I know what you’re saying: economics is boring. It’s all money, and statistics, and the class you slept through at college. Demand and supply, elasticity of demand, it goes on. Lecturers and professors generally aren’t the most engaging teachers. I’m thankful to my high school economics teacher for showing me how practical economics is. And […]
Are We Seeing a Move Away from Online Retail?
Black Friday 2016 set a new record. No, not the number of parking lot assaults (hopefully that count is decreasing), but online sales outnumbered those in-store. The National Retail Federation reported 99.1 million Americans* shopping in-store and a massive 108.5 million online. Sure there’s some duplication and the research didn’t specifically say there were no […]