I love it when an advertisement can say so much without using words. These photos are from the iPad‘s launch campaign. Even if I wasn’t an Apple fangirl I would know exactly how an iPad integrates with my life from these outdoor pieces. Both images still showcase the iPad hardware, but are obviously in living situations, with only human body parts – not a full body or even a face. It’s a little cheeky because the product is so new and it’s assuming that people know what an iPad is and what it’s features are. But then again, it’s Apple. The media and its target audience hang off every word they utter.
Both photos of this iPad campaign were taken in Downtown San Francisco.