Marketing Tools for Non-ProfitsWe all know how I refuse to think of non-profit organizations and marketing any differently than that of any company. However, I’m admitting to being a hypocrite because I’ll accept the discounts.

To even the score, I’m sharing a few of the discounts from my favorite companies. Apologies for the North American slant here. Most of the companies offer global discounts, but a couple may not be there quite yet. Oh, and I’m not that selfless. There are a few affiliate links for companies I trust and recommend.

Marketing Tools for Non-profits


Yes, I’m starting with my favorite. The Hootsuite team give up to a 50% discount to registered non-profits. That’s off the monthly subscription to Hootsuite Pro and the Hootsuite training. Oh, and any extra report credits. As part of their HootGiving program, they also offer a complimentary tune-up review of your social profiles. Disclaimer: I’m a Hootsuite customer, ambassador, and occasional partner, but I do all that because they have an awesome service.

Google for Nonprofits

This one is a very generous program and is gradually being rolled out globally. It has several components, but my favorite is the AdWords Grants. Eligible non-profits can receive up to $10,000 in AdWords spent per month. There is a couple of restrictions, but nothing onerous. I do recommend you get someone with knowledge in AdWords to set up the accounts, or dedicate a few days to get yourself up-to-speed to manage it.

The other offers give free access to the Google Apps suite and 30 gig of storage, access to YouTube Impact Lab, and bonus Google Mapping tools.


My favorite email company isn’t just easy-to-use, with a cute mascot, they are cost effective with 15% off their already reasonable monthly rates. They have very detailed how-to videos on their site, so it’s training thrown in for free. 2018 Update: MailChimp now offers a 10% discount if the account owner and Admin logins have two-factor authentication. The discounts are stacked, not added, so it’s 15%, then 10% versus a 25% discount, but it’s a discount for doing what you do well.

If Emma Email or Constant Contact are more your thing, they both offer discounts too. Emma gives a 20% discount. Constant Contact’s discount is also up to 30%, but you must pay at least 12 months in advance. Update: I can’t find confirmation that Emma still offer a discount.


Search Engine Optimization is complex and confusing. You can use free tools, but Moz’s 75% discount for nonprofits make it cheaper than collating reports together. It’s not easily found on their website, but you need to send proof of your 501(c)(3) status (or equivalent for international). They also offer $100 discount from their annual conference registration.

Microsoft via Tech Soup

Massively discounted Microsoft products (and other products) are available from TechSoup. 2018 Update: I had previously listed the software versions available but that quickly dated. Check the link in the title for the latest.

Tech Soup offers discounts and free products for other organizations too, including refurbished hardware and technical support. Some of the products seem a tad dated but they’ll probably still do the job and save your money for more important things.


We all know the benefits of data management and it can be hard to management constituent and donor information. Salesforce do it well, but it gets expensive, quickly. Salesforce offers nonprofits the enterprise edition of their application with a very deep discount. The first 10 licenses are free, then it’s from $36 per month, per license for any others. It does mass emails, event registrations, the works. They also have offers on their other products through Salesforce Foundation.

Igloo Software

This one isn’t a nonprofit discount but it’s amazing software and can workout to be free. Igloo is an intranet that in their words is everything you wish Sharepoint was. I run a few Igloos for small businesses and nonprofits, including one just got my document management. Yes, it’s an intranet for one. Like Sharepoint, Igloo Software offer 10 licenses for free. Extra licenses are $12 per month, per person.

These are some of my favorites. Do you have any other discounts to add? I’d love to see what’s offered in other countries.

September 2018 Update:

While fixing a broken link (Moz changed their process), I found this post from CrowdRise with even more discounts.

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