Did you know that Google Analytics has re-vamped their training? It’s now brilliant.
In addition to the Google Analytics Individual Qualification and the partner courses, they’ve introduced Analytics Academy. It’s a series of video courses taking you through an in-depth understanding of Google Analytics and how to apply it to your business.
The first course is open and successfully completing the final quiz gives a certificate that looks like this:
Yes, I just passed the quiz. *happy dance*
What does this mean? Not much really. While I’ve been using Google Analytics for years, the Analytics Academy course materials did teach me a lot. The quizzes for each activity help to reinforce your learning and keep your concentration. This is versus the plethora of videos for the Individual Qualification that are focussed on getting you through the exam. Sure both have a strong focus on goal setting, but many marketers still need that.
I still have work to put in before sitting the Google Analytics Individual Qualification, but this has been great revision and I definitely recommend it to anyone starting with website analytics or wanting to solidify their knowledge. While the courses and support have set time periods, the videos and quizzes are enduring, you jump in anytime. If you complete the videos during a course period, don’t forget to screen grab your certificate. It disappears when the course closes. See, I said it doesn’t mean much. I still have a ways to go for certification, this was a help though.